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August 24, 2007

Some 65.5% of respondents were 18-34-year-olds, with broad demographic reach into various sub-segments, according to the third-quarter survey that covered more than 2,000 mobile.

Numerous sites that target African-Americans have audience compositions in excess of 50% of that elusive 18-34-year-old demographic, whereas the ethnic group comprises only 6.3% of the mobile population, according to M:Metrics.

Similar results were found for females (sites with audience composition over 60% females, versus 42% of mobile browser population) and Hispanics (sites with over 35% Hispanic composition, versus 18.5% mobile browser population), among other demographic profiles.

“Brand advertisers can now reach their target audience on mobile phones using sophisticated demographic targeting,” said Omar Hamoui, CEO, AdMob.

To view chart CLICK above on ‘More Images’.

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