All Marketing is Cultural.

Many marketers still ask the question: What is different about marketing to Hispanics, Asians, African Americans, etc.? Isn’t marketing just marketing?

Marketing is marketing but few marketers consciously realize that what they do is cultural marketing. So when they target women with children, they are really addressing a subculture in the United States. When they address young people they are addressing another culture within a culture. When they target middle class homeowners they are not just addressing a so called “demographic,” they are addressing a culture.

To read more at http://www.hispaniccmo.com