Do strong Branded Cultures deliver better Performance?
February 1, 2010
Strong branded cultures don’t just have engaged employees who are passionate and proud of their brand. Even more so, they have a clear understanding of the brand’s purpose and vision with a clear line-of-sight perspective as to how they contribute to the success of the brand, and they’re empowered to deliver!.
By Carol Chapman
To download white paper CLICK on link below:
http://www.brandchannel.com/images/papers/496_Branded_Culture.pdf>
