Effie Case Studies: Ideas That Worked.

Come learn how three award-winning campaigns arrived at their big ideas, effectively brought those ideas to life in engaging and interactive ways and achieved real marketplace results.

Featured Cases Include:

Clorox Green Works
“The Reverse Graffiti Project”
Presenter:
Lisa Bennett, Chief Creative Officer, DDB West
Suzanne Sengelmann, Vice President – Marketing at The Clorox Company

McDonald’s of Western Washington
“Unsnobby Coffee”
Presenter:
John Livengood, Executive Creative Director, DDB Seattle
Matt Griffin, Account Director, DDB Seattle

MasterCard
“Priceless Pep Talks”
Presenter:
TBD

This is a free event open to the marketing communications community designed to showcase demonstrated examples of effectiveness and ideas that worked.

Registration is required to join this event.

Event status: Not started (Register)
Date and time: Thursday, August 13, 2009 11:00 am
Pacific Daylight Time (GMT -07:00, San Francisco)
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Duration: 1 hour
Description: The series offers a behind-the-scenes look at the most effective marketing ideas and strategies of the year.

To access CLICK on link below:

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