How important is word of mouth, and how does it spread?
June 1, 2008
Word of mouth, or buzz, simply refers to consumers talking about brands. It is one of the most important factors influencing consumers’ decisions to purchase products or services. New technologies like the internet have increased the speed at which buzz spreads, and the distance it travels, often in a public and trackable manner. The internet is also a rich source of information for those consumers – information catalysts – who are most likely to spread information about brands. These are the people you have to reach if you want to influence the buzz about your brand.
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