Marketing Executives expect deeper diligence from Marketing Services Agencies.
March 13, 2010
Gerson Lehrman Group released a report authored by a member of its expert network that uncovers a significant gap between the expectations of marketing professionals and the actual performance of the marketing agencies they hire. The report, Closing the CMO / Agency Gap: How Agencies Can Win Business and Build Stronger Client Relationships, is based on a survey of more than 80 senior marketing executives from a range of industries who are members of Gerson Lehrman Group’s expert network. The survey examines the knowledge that marketing professionals expect from their agencies during both the pitch process and after agencies are hired.
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http://www.hispaniccmo.com
