Millennials and Luxury Brands.

L2’s 2010 look at prestige brands and Gen Y finds that millennials love brands … but not branding. New York-based L2 finds them “wary of flashy self-promotion.” They may recognize, but that doesn’t mean they’ll favor, brands lacking humility or irony, such as those featuring prominent logos on their merchandise, for instance. The takeway? Luxury brands should avoid gimmicks and adopt a modicum of tongue-in-cheek if they want to appeal to this highly opinionated generation.

To view report CLICK on link below:
http://www.brandchannel.com/images/papers/499_Gen_Y_Report.pdf>