February 05, 2001

el diario / LA PRENSA announced the appointment of Jorge Luis Ayala as National Advertisement Director. Most recently, Ayala held the position of Advertising Director of Hoy, Newsday's Spanish market product.

"It gives me great pleasure to welcome Jorge Luis Ayala to el diario," said Rossana Rosado, Publisher & CEO. "He is a brilliant business man, and respects the Hispanic market. He is an asset to our paper, which was created by Latin American and Caribbean immigrants, and has served Hispanics for almost a century."

During a period of eight years, Mr. Ayala held various positions at Newsday, a Long Island newspaper now owned by Tribune Co. He began his career with the creation of La Carta Gastronomica, the first Spanish language restaurant trade newspaper in the country. This business enterprise started as a local restaurant trade newspaper, and in a short time became a leading respected Spanish language trade journal with national circulation and many national advertisers. He later opened Bravo, a Spanish and Caribbean cuisine restaurant in the North Bronx, which still operates today. Ayala graduated from Queens College in business administration and accounting.

"When the opportunity of working with an institution like el diario / LA PRENSA presents itself, it is not something that you can bypass," said Jorge Luis Ayala. "My earliest memory of el diario is as a kid in the Bronx. Every Saturday I was sent out to the corner bodega to buy Prince Italian Bread and el diario. As a new kid to the neighborhood, the bigger kids took my money. I learned to divide the money between two pockets so when the time came I empty only one. I learned early that coming home with el diario was more important that coming home with Prince Italian Bread. I look forward to working with this newspaper, which continues to be the vehicle that unites Latinos in New York City."

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