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March 13, 2010

Newspapers know they need to attract and retain a more diverse staff to meet the needs of a rapidly increasing and geographically expanding minority population. But often their efforts to hire people of color, keep them or improve their reach to minority audiences are disappointing.

The Color of Leadership: How Newspapers Can Reflect the Diversity of their Markets gives tips on how to diversify staff, coverage and reach. It offers 40 Best Practices, examples of how newspaper companies have successfully recruited and retained employees, improved coverage and increased advertising and circulation to minority populations.

In addition to the 40 Best Practices, The Color of Leadership presents the personal stories of eight successful editors and publishers of color. The book also includes essays by leaders in seven minority journalism organizations. And a chapter on reaching the Hispanic market will help media companies decide whether to do so in English or Spanish language.

In the book's preface, Knight Ridder CEO and Chairman P. Anthony Ridder said, "The Color of Leadership offers practical suggestions and inspiring stories to help you identify what you can do to help this all-important work."

By Cynthia Linton

To download white paper CLICK on link below:
http://www.mediamanagementcenter.org/research/color.pdf>

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