La Cresta, Inc. Launches El Cambio Hispano.

Recent exploratory contacts and research have indicated that there is a need for a publication that targets the Hispanic consumer audiences in the Las Cruces/El Paso region. Currently, the business community and other organizations are rather limited in the mediums available that directly target and penetrate the rapidly growing Hispanic sector of the overall population.

El Cambio Hispano is published almost entirely in both English and Spanish, offering a wide range of editorial subject matter that directly involves the Hispanic community. Topics and areas of interest include, news, community affairs, health issues, education and business. Advertisers have the option to present their promotions in either language as well.

In view of the disparity between bilingual and biliterate Hispanics, El Cambio Hispano directly bridges the gap between those that can read and write Spanish as well as English, and those who are only bilingual. Most importantly, the format encourages the reader to explore and improve his/her skills in either language.