October 21, 2005

Professionals in the marketing, public relations and advertising industries, as well as the movers and shakers of Hispanic media gathered on Thursday, November 10, 2005 at the lively Estudio 2 at Liberman Broadcasting Studios in Burbank, California to celebrate the fourth annual Latino Marketing Awards. This year's emcees, Jésus Javier, news anchor for KRCA Noticias 62 En Vivo, and Diego Varas, host of the Spanish-language dating show, Buscando Amor Desafío, announced the winners of the prestigious 2005 Latino Marketing Award to some of the leading agencies and professionals that create and produce advertising, public relations, and marketing campaigns targeting U.S. Latino audiences. Nearly two hundred attendees were present at the most prestigious awards ceremony of its kind to witness the best trends and techniques in Hispanic marketing today.

Following is the list of the 2005 Latino Marketing Awards winners:

1. 2005 Product Brand Development Advertising Campaign
Conill Advertising--Procter & Gamble

2. 2005 Corporate Branding Advertising Campaign
Cultura Advertising--Lowe's Home Improvement

3. 2005 Nonprofit Advertising Campaign
California Children & Families Commission--GMMB

4. 2005 Cause-Related Advertising Campaign
Ponce Publicidad

5. 2005 Public Service Advertising Campaign
Ofrenda Inc.

6. 2005 Public Education Advertising Campaign
California Children & Families Commission--GMMB

7. 2005 Multicultural Advertising Campaign
Cultura Advertising--Footsteps Group--Lowe's Home Improvement

8. 2005 International Advertising Campaign
Fox Pan American Sports

9. 2005 Advertising Service Launch
GlobalHue

10. 2005 Advertising Product Launch/Automotive Campaign
ONAC Productions, Inc.

11. 2005 Advertising Product Launch/Restaurant/Fast-Food Campaign
LatinoLandia USA, Inc.

12. 2005 Advertising Product/Service Launch/Arts Entertainment & Media Campaign
Cultura Advertising - Cox Communications, Inc.

13. 2005 Political Advertising Campaign
Ofrenda Inc.

14. 2005 Advertising Ongoing Service/Technology Campaign
GlobalHue

15. 2005 Advertising Ongoing Service/Automotive Products/Services Campaign
iNSPIRE!

16. 2005 Advertising Ongoing Product/Retail Stores Campaign
ConocoPhillips - Acento Advertising, Inc.

17. 2005 Advertising Ongoing Product/Food/Grocery Campaign
General Mills - Yoplait - Casanova Pendrill, Inc.

18. 2005 Advertising Ongoing Product/ Restaurant/Fast-Food Campaign
Castells & Asociados

19. 2005 Advertising Ongoing Product/ Alcoholic Beverage Campaign
Español Marketing & Communications

20. 2005 Advertising Ongoing Service/ Arts, Entertainment & Media Campaign
Castells & Asociados

21. 2005 Advertising Ongoing Product/ Cosmetics Campaign
Samy Salon Systems

22. 2005 Advertising Ongoing Product/ Sports Teams/ Franchises Campaign
LatinoLandia USA, Inc.

23. 2005 Product Brand Development Public Relations Campaign
Alternative & Innovative Marketing (AIM)

24. 2005 Public Relations Corporate Communications
Ponce Publicidad

25. 2005 Public Relations Nonprofit Campaign
Euro RSCG Magnet

26. 2005 Public Relations Public Service Campaign
Perry Communications Group, Inc.

27. 2005 Public Relations Public Education Program
American Legacy Foundation

28. 2005 Community Relations Campaign
Alternative & Innovative Marketing (AIM)

29. 2005 Multicultural Marketing Campaign
LAGRANT Communications

30. 2005 Public Relations Product Launch/ Alcoholic Beverage Campaign
Axis | The Multicultural Agency

31. 2005 Public Relations Product Launch/ Cosmetics Campaign
Samy Companies

32. 2005 Public Relations Ongoing Healthcare Campaign
California Family Health Council, Inc.

33. 2005 Public Relations Ongoing Product--Pharmaceutical Products
GCI Group

34. 2005 Best Direct Mail Campaign
Cultura Advertising--Cox Communications

35. 2005 Best One-Time Event
Pepe & Elmer Media

36. 2005 Best Media Relations Campaign
Santa Cruz Communications

37. 2005 Best Media Event
LAGRANT Communications

38. 2005 Best Electronic Media Presentation - VNR
Ruder Finn and TeleNoticias

39. 2005 Best Electronic Media Presentation - Satellite Event
Medialink and Reader's Digest

40. 2005 Best Corporate Creative and Collateral Materials
Cultura Advertising - Lowe's Home Improvement

41. 2005 Best Logo Design
Cultura Advertising - Lowe's Home Improvement

42. 2005 Best Radio: Creative
Cultura Advertising - Cox Communications, Inc.

43. 2005 Best Print: Creative
Cultura Advertising - Lowe's Home Improvement

44. 2005 Best Television: Creative
Cultura Advertising - Cox Communications, Inc.

45. 2005 Best Multimedia Campaign: Creative
Viscom International, Inc.

46. 2005 Best Consumer Web Site
Cultura Advertising - Lowe's Home Improvement

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