July 26, 2004

Pocket Billboards and IDT Corporation announced the launch of a telephone calling card based advertising program. The program places print advertising on IDT pre-paid calling cards and features interactive audio messages that are linked to the calling card’s voice prompt directions. Pocket Billboards is a media company that uses calling cards as an advertising and marketing medium.

Pocket Billboards markets the advertising program, while IDT is responsible for the manufacture and distribution of the cards. The advertising program features “true metering technology,” an advanced measurement system that verifies the exact time of each audio impression.

“Pocket Billboards provides clients with an advertising solution that delivers print and audio impressions with track-ability,” said Mendel Tropper, CEO of Pocket Billboards. “Not only do advertisers get their full color brand message on the calling card, a portable billboard consumers carry for weeks, but they also get interactive audio ads consumers hear every time they make a phone call.”

“IDT phone cards are a trusted communication medium used regularly by millions of Hispanic consumers,” said Steven Posen, President of Pocket Billboards. “Working closely with IDT means that Pocket Billboards can provide its clients with a new and effective way to reach the rapidly expanding, hard-to-reach Latino consumers as well as other specialty markets.”

The Pocket Billboards program is currently available in 8 of the top 10 U.S. markets, and 8 out of the top 10 U.S. Hispanic markets. The highly-customizable system can be targeted to reach consumers in a variety of languages and geographic locations, on a local, regional or national basis.

Charter advertisers include motion picture studios, television broadcasters and other national brand marketers.

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