TroyCarter.net, an online promotion for one of New Orleans's leading Mayoral candidates, launched today just three days before Election Day. Troy Carter's new interactive ad campaign is considered to be a first in the New Orleans Mayor's race, using both a "splash page" and "banner ads" to showcase Carter's message.
"This online approach is a cost-effective way for our GOTV campaign to mobilize Troy's 'opt-in-only' database," said Carter's campaign manager Ron Nabonne. "The goal was to create a straight-forward grassroots approach that inspired people to get involved by giving supporters a Web-based promotion to email to their friends and family."
In addition to the scrolling images and bold words, the Splash Page also serves as a registration form that allows supporters to send up to ten email endorsement to friends. The TroyCarter.net promotion, created by Voter Interactive, is scheduled to run exclusively on http://www.BayouBuzz.com throughout the remainder of the campaign.