Community Connect Inc. & Si TV announce partnership.
February 6, 2007
Community Connect Inc. and Si TV announced a partnership to sponsor programs on MiGente.com. With over 2 million registered users, MiGente.com is the fastest growing online community for English-speaking Latinos.
MiGente Hottie and Playa of the week to be featured on MiGente.com In collaboration with the Si TV show “Dating Factory,” hosted by actor and TV personality Mario Lopez, Community Connect will select a Mami Chula/Papi Chulo of the week from MiGente.com’s popular free dating section. Each new Mami Chula/Papi Chulo will be featured on the MiGente.com homepage.
MiGente.com will feature Si TV’s “Dating Factory” in addition to a monthly “Dating Factory” sweepstakes called “DF Sweeps.”
The Community Connect/Si TV Partnership: A Natural Fit “At MiGente.com, our members are savvy media consumers who are constantly redefining trends in music and entertainment. We know that our partnership with Si TV will create an arena in which creative content can flow freely between people, audiences, and brands,” said Ben Sun, CEO of Community Connect Inc.
In addition, Community Connect will also launch “Jammin’ to the Studio,” a special section of MiGente.com based on the Si TV show “Jammin’.” The show highlights the struggles of talented up-and-coming rock bands and pairs them with rock legends. Within the new section, two MiGente.com music artists will be chosen to be featured on the show.
“MiGente.com is a fresh source of emerging musical talent, and we are excited to help introduce these artists to a national audience,” said Lisa Black, Senior Vice President of Si TV Digital.
