P&G And Hispanics Moving Ahead With ‘Avanzando Con Tu Familia’.

The Procter & Gamble Company announced a new stage in the “Avanzando con tu Familia” (i.e., helping your family to get ahead) program with the launch of a monthly Free Standing Coupon Insert (FSCI) program especially designed to benefit Hispanic families. This effort could translate to hundreds of dollars of savings over the course of the year for millions of Hispanics.

The Avanzando con tu Familia coupons will be inserted into 4.8 million newspapers. They are bilingual, so that all who receive them can take advantage of them, and will be distributed year-around on the last week of every month via participating newspapers in Hispanic communities throughout Los Angeles, South Texas, Miami, New York and Chicago.

“Avanzando con tu Familia is the right way to reach the hearts of Hispanics” said Isabel Valdes, well known Hispanic marketing expert and partner in Santiago Valdes Solutions. “The program talks about issues of relevance for Latinos trying, and succeeding, in making it in this country. This coupon insert makes the connection with P&G brands and
provides discounts that Latino consumers appreciate tremendously” Valdes said.

In the first Avanzando FSCIs to reach consumers this week will be coupons that provide up to $22. 00 in savings including a free 12 oz bottle of Dawn dishwashing liquid with a purchase of designated Swiffer products, a $1.00 off on Head & Shoulders® shampoo and $1.00 off on Pampers. Among other offers available through the Avanzando newspaper insert are a $30.00 discount on a Dell computer and Fisher Price or Sesame Street toys with the redemption of Pampers points.

In addition, all corporate coupon programs like Special Olympics, Give Kids the World and Juvenile Diabetes Foundation will now be distributed through newspapers participating in the “Avanzando con tu Familia” monthly insert distribution. National FSCI programs like the upcoming ”Back on Track” back to school offer will also be included.

“Latinos across the U. S. have told us time and time again how much they love P&G products like Tide, Pampers, Crest and others and we want to make sure these products are within their reach” said Neil Comber Valdespino, P&G Director of Hispanic Corporate Relations. “From health and education to preserving their cultural heritage, Hispanics are hard at work trying to provide a good life for their families. While they’re busy striving to get ahead, we want to help better meet their everyday needs with the best possible products” Comber added.