Terra Lycos announced the successful results of the ParentsConnected program, a joint initiative with Hewlett-Packard, designed to narrow the digital divide, de-mystify technology and keep parents connected with their children. In a three-month Spring tour from March to May 2001, the program reached nearly 28,000 parents and children, providing seminars on computers and Internet basics to Hispanic communities in 5 cities across the United States, including Chicago, Los Angeles, Miami, Houston, Dallas and New York.
On the heels of the successful Spring tour, ParentsConnected is gearing up for an expanded tour next Fall, which aims to reach an additional 50,000 parents and children in ten key U.S. Hispanic cities from September to November 2002.
Terra Lycos is pleased to unite parents and children, create awareness of the benefits and wealth of information available on the Internet, and connect Latinos around the globe. The ParentsConnected program is one of several co-branded initiatives between Terra Lycos and Hewlett-Packard, which also includes online giveaway campaigns of Hewlett-Packard products and sponsorship of Terra.com's technology channel.
"We are delighted to have the opportunity to work with Hewlett-Packard especially in reaching out to the U.S. Hispanic community in an effort to address and take action against the digital divide through the ParentsConnected program," said Dennis Seda, director of marketing, Terra Lycos, Miami. "As a company, we feel strongly that everyone should be educated about and have access to technology, and we are pleased to be able to provide these resources to both children and their parents."
"We are honored to include Terra.com as the Internet partner for the ParentsConnected program," said Ken LaVan CEO and co-founder of ParentsConnected. "Terra Lycos commitment to educate the Hispanic market on the Internet is an asset to the ParentsConnected tour."