GeoScape Launches Web Based Multicultural Market Intelligence.

Geoscape International, Inc. announced it will launch the first-ever “web-gateway” to multicultural market intelligence next week at the 85th Annual DMA Conference in San Francisco. Called the “Geoscape Intelligence System” or GIS, the system combines detailed and up-to-date demographic, economic, consumer spending and media usage data plus targeted consumer and business lists with easy-to-navigate online analysis and visualization functions. Strategic and tactical business planners can now unleash a wealth of data to fuel business decisions directly from a web browser.

“Multicultural markets are key to business growth,” said César M. Melgoza, founder and president of Geoscape International, “For years we have been providing consulting services and building information technology to help our clients understand Hispanic, Asian, African American and other cultural segments. Now we are providing these capabilities online in a manner that is both powerful and cost-effective.”