Marketing To American Latino Part II – Isabel Valdes
August 16, 2002
MARKETING TO AMERICAN LATINOS Part II
by M. Isabel Valdes
QUICK OVERVIEW: Includes ACNielsen Homescan Hispanic data never-before available to non-subscribers, with examples of how Hispanic shopping behavior differs from that of the general market. Marketers can choose from several different types of segmentations, based on language preference, age, country-of-origin, etc. Tom Maney of Fox Sports en Español, calls this new book “the most important appraisal of the US Latino community since the 2000 Census.”
The book is available now at:
