Nielsen Monitor Expands Of Cable Networks & National Magazines.

Nielsen Media Research announced that its advertising information service – Nielsen Monitor-Plus – has expanded coverage to include an additional five national cable networks and nine national magazines, starting in January 2003. Nielsen Monitor-Plus will now collect advertising information from 45 cable networks and 222 national consumer magazines, along with the 13 other media types monitored both nationally and locally. Nielsen Monitor-Plus tracks advertising activity across 15 specific categories of media, including television, radio and print. Additionally, in the case of television, Nielsen Monitor-Plus provides access to audience exposure and links television ratings to commercial occurrence data. Nielsen clients can determine where both advertiser and brand are making media investments. “We are very delighted to expand our monitoring services of national cable and consumer magazines,” said Jeff King, senior vice president, Nielsen Monitor-Plus managing director. “Our goal is to continue to expand our advertising intelligence service to include as many facts across as many mediums as possible.” The Nielsen Monitor-Plus service now monitors 45 cable networks. As of January 2003, the following 5 networks will be added: Lifetime Movie Network, National Geographic, Soap Net, Speed Channel, and Toon Disney. Nielsen Monitor-Plus currently monitors 222 national magazines. As of January 2003, the following 9 magazines will be added: Arthur Frommer’s Budget Travel; Blender; Country Living Gardener; Islands; MAD Magazine; Mary Englebreit’s Home Companion; Savoy; Teen Vogue; and Upscale.