Interep Releases Profile Of Sports Radio Format.
December 14, 2001
Interep released its latest profile on the All Sports Radio format. Since WFAN –AM in New York debuted the format in 1987, over 300 stations across the country have adopted the male-dominated, often listener-interactive, format. Currently, 24 out of the top 25 continental U.S. radio metros have a least one All Sports radio station.
Perhaps the success of the format is not surprising considering both the nation’s appetite for sports, and the format’s advertiser friendly demographics. Listeners tend to be squarely within the 25-54 demographic, with above-average indices
for upper-income levels, college degrees and professional positions, as well as for computer usage, travel and financial investments.
Highlights:
• 75% of the All Sports audience is 25-54 years of age.
• 82% of listeners are male.
• 36% of listeners live in the Northeast.
• Almost half of all listeners have a college degree – approximately twice the national average.
• Sports listeners are more than twice as likely as the average adult to live in households earning over $100,000.
• Listeners are 70% more likely than the average adult to be a professional.
• 73% of Sports listeners are active Internet users.
For more information at http://www.interep.com
