LATV announced that five new broadcast stations had joined the network's growing affiliate list prior to its national rollout. The new LATV affiliates that will be broadcasting the network via digital multicast are: KLAS (CBS) Las Vegas; KSEE (NBC) Fresno Visalia; KWBA (CBS) Tucson; KWES (NBC) Midland Odessa; and KFDA (CBS) Amarillo.
"The reception that we have received from the broadcast community to the launch of our network has been phenomenal. We are delighted to add these five affiliates in such dynamic Hispanic communities and expand our reach throughout the United States," said Danny Crowe, president, LATV.
"With our new VJs cast, production rolling, advertisers coming on and affiliates signing up, LATV is ready to deliver its product nationwide to Latino audiences."
LATV will be ad-supported, targeting the key demographic of 12- to 34-year-old Hispanic Americans. In addition to LATV's new affiliates, Post-Newsweek stations in Houston, KPRC (NBC); Miami, WPLG (ABC); Orlando, WKMG (CBS); and San Antonio, KSAT (ABC) will also multicast the network.
LATV will be on April 23rd on the stations' digital spectrum lineup as a standard-definition channel. The bilingual network will also be carried on basic cable through its affiliates and in Los Angeles on KJLA via cable, broadcast and DBS. At launch, LATV will reach over eight million cable and broadcast homes.