Azteca America Incorporated announced the appointment of Gerald Linehan as executive vice president of national spot sales. This announcement was made by Peter Chrisanthopoulos, president and chief operating officer of Network and Spot Sales and Marketing for Azteca America.
Reporting directly to Chrisanthopoulos, Linehan will be responsible for developing a national spot TV sales strategy for Azteca America along with building a national sales staff. Linehan will be in charge of the recruiting, hiring and training of a national spot TV sales force, along with opening offices nationwide.
"I have known Jerry, professionally and personally, for a dozen years and I am very pleased he will be joining us. We look forward to having Jerry sell and package our national spot inventory to the advertising community," said Chrisanthopoulos.
Linehan spent the first 26 years of his career employed by Petry Television, Inc., from 1973 through 1999, serving as senior vice president and general sales manager of the television division from 1992 to 1999. Prior to joining Azteca America, Linehan served as vice president and national sales director for Freeinternet.com, one of the first companies to offer consumers free access to the World Wide Web.
"I am delighted to become a new member of the Azteca America team, and I look forward to working closely with the Hispanic and general market advertising community," said Linehan.