QVC Celebrates ‘Latin Treasures’ Jewelry.

Honoring the enduring, rich customs of the Hispanic culture, QVC introduced the “Latin Treasures” jewelry line in August 2004 and is now set to celebrate its success in a one-year anniversary show featuring new items and precious favorites. On August 8, 2005 at 1 AM (ET), QVC will present a special two-hour show with guest Rene Bargueiras, creator of the religious-inspired gold collection.

Capturing the timeless traditions of faith and cultural pride, “Latin Treasures” adds an important variety to QVC’s extensive jewelry offering. Since premiering on QVC last August, the collection has built a strong customer base with particular success surrounding popular Latin holidays like Our Lady of Guadalupe Day (December 12). Many of the “Latin Treasures” pieces are also designed as gifts for important cultural celebrations, such as the quinceanera, which recognizes a young girl’s entry into womanhood.

“As a member of the Latin community I understand the value and significance that gold jewelry represents within our culture, especially to those who are immigrants to the United States, as I am. For many, this type of jewelry is used not only as an accessory, but also as a direct expression of hard work, prestige and committed faith,” says Bargueiras.