Sarabia named VP of Sales for KTMD-TV / Telemundo Houston.

Telemundo Station Group announced today the appointment of Robert Sarabia as Vice President of Sales for KTMD-TV, Telemundo’s local station in Houston, effective immediately. In his new role, Sarabia will be responsible for overseeing the station’s sales department and leading the staff to fully utilize Telemundo Houston’s media offerings for advertisers.

“Robert brings great leadership and experience to our sales organization,” said Tony Canales, President and General Manager of KTMD-TV. “We welcome him to our growing Telemundo Houston family, as we strive to provide solutions-based, multi-platform opportunities targeted to serve advertisers’ business needs.”

Most recently, Sarabia was the Vice President and General Manager for Azteca America’s affiliate station in Houston, where he led consistent revenue growth. Prior to that, he worked at Univision Network, where he held various executive posts during his eleven-year tenure, including General Sales Manager.

“Telemundo Houston is the fastest-growing premium Spanish-language TV station in the market today, delivering significant growth opportunities for advertisers,” said Sarabia. “I look forward to contributing to KTMD’s momentum by translating continued audience ratings gains into advertiser-focused solutions.”