WNJU-TV In Nueva York Welcomes Change.
January 12, 2001
Univision’s change of Cristina to 3pm in New York has allowed Telemundo’s WNJU to deliver double digit HH Rtgs at 4pm with Laura in America, and boosting the entire late afternoon block.
Since Monday, the NHSI (Spanish Nielsen) at 4pm credits WNJU’s “Laura” with an average 14.8 HH Rtg compared to WXTV’s Ramona’s HH Rtg of 6.5, an audience advantage for Laura of +127%.
In the general market NSI delivery, WNJU’s Laura delivered a 2.7 HH Rtg to WXTV’s Ramona’s HH Rtg of 1.6, an audience advantage for Laura of +69%.
The entire early fringe and evening for WNJU Telemundo 47 has benefited significantly from Laura’s strong delivery, boosting the audience of both Ocurrio Asi and WNJU’s Noticiero 47 and Prime Time.
