HYP Network announced that it is launching directories in San Antonio, TX and Phoenix, AZ during the first quarter of 2005.
Launching Directorio en Español in San Antonio is a logical step in the development of our Texas operation,” explains Patrice Listfield, CEO of HYP Network. The Company presently publishes two titles in Dallas/Ft. Worth and two titles in the greater Houston area.
Concurrently, the Company is launching two titles to serve the Phoenix market. As Ms. Listfield points out, “Phoenix is one of the fastest growing cities in the country and a significant portion of that growth is driven by the Hispanic segment.”
“Both of these markets have characteristics we believe are conducive to successful directories, including significant and growing Hispanic populations, strong economic development, thriving Hispanic communities and a growing need for small and medium sized businesses to reach this important group of consumers. Bringing these groups together is what Directorio en Español is all about,” concluded Ms. Listfield.