The ability to measure AM/FM radio’s ability to drive viewership to TV premieres and events is now exceptionally accurate. Nielsen’s “Promo Effect” study uses the 80,000-person Portable People Meter panel.  By Pierre Bouvard

The National Association of Broadcasters (NAB) announced the launch of new spots recognizing the importance of local radio and TV stations in delivering important news and information to their communities.

Entravision Communications Corporation announced the launch of a new local morning radio program, the Shoboy Show. Hosted by Edgar “Shoboy” Sotelo, the program will premier and air every Monday-Friday 8AM-11:59AM CT / 6AM-9:59 AM PT

Social justice initiatives designed to bring long- needed advancement of positive change to the nation’s African American community have surged to the forefront in the weeks since the murder of George Floyd at the hands of Minneapolis Police Department officers.

Recently while reviewing an audio media plan with a major client we noted that while they were using a vast array of AM/FM radio programming content, they were not buying Spanish radio. The response was, “We get the audience with a general market buy.”  Was that really true? Can a general market buy with only English language stations do an effective job of reaching Hispanics and Spanish speakers? We turned to Oliver Marquis, VP Media Analytics at Nielsen, for assistance.  By Pierre Bouvard / Westwood One

HRN Media Network, a Gen Media Partners company, has expanded its platform with recognizable Hispanic personalities and sports programs in its lineup.

Radio provides consumers with a reassuring presence in challenging times

While it is common for many Hispanics in the radio business to dream of owning their own station or stations, historically they have found it to be a path under construction, with many roadblocks.  By Amador Bustos

Entravision Communications Corporation announced the appointment of Chris Munoz to the executive leadership team as the Executive Vice President of National Sales.

SBS Entertainment will celebrate Father's Day throughout the month of June with a special edition of its 'Mi Casa Es Tu Casa Live Music Series.' Alejandro Fernandez, Banda MS, Gerardo Ortiz and Christian Nodal will headline the exclusive live audio stream performance series across some of SBS's leading radio stations and the LaMusica app.

The Multicultural Media, Telecom and Internet Council (MMTC), along with 21 other “Civil Rights Advocates,” on Friday just gave GeoBroadcast Solutions a huge boost for a business plan that could greatly enhance the radio industry’s ability to bring advertisers the one thing they desire the most in 2020 but haven’t been able to get from an FM signal — addressable advertising.  By Adam Jacobson

Uno Radio Group and iHeartMedia announced an exclusive partnership that will further extend the iHeartRadio brand into Puerto Rico.

SBS Entertainment, the entertainment division of Spanish Broadcasting System, Iinc. (SBS), announced Mi Casa Es Tu Casa Live Music Series, launching Friday, April 24. The series will feature one-hour of commercial-free live music and positive messages by top Latin artists across some of SBS's leading regional Mexican and Latin urban radio stations in key Hispanic markets and LaMusica app. The star-studded line-up includes Pitbull and Calibre 50, who will kick-off the series respectively, as well as Christian Nodal, Maluma, Natti Natasha, Gerardo Ortiz, Banda MS, Sebastian Yatra and many others.

Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision’s owned and operated Uforia Audio Network stations in 15 key markets, which include the top 10 U.S. Hispanic markets and Puerto Rico.

Estrella Media added a one-hour special report entitled “El Informativo” to the show, which airs on the Don Cheto Radio Network throughout the country on Estrella’s radio stations and affiliates.

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