I recently read an article in another of the Latin American Market focused trade journals that interviewed a US Hispanic Marketing Director at the client level and two mayor New York Hispanic Agency based Media Planning Executives with most of their experience in mainstream advertising and Latin America respectively to give their opinions about the US Hispanic Market.
Carat USA and Aegis Media - Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets
After reviewing our travel and entertainment budget for 2009 to attend NATIONAL events. We have decided to share our “Must-Attend List” of NATIONAL - US Hispanic Advertising, Marketing & Media focused events tha
According to Arbitron in this week’s investor call, they admitted that the legal fees to overcome the problems with the PPM in Q4 2008 cost between $4 to $6 million dollars to resolve the legal challenges to the PPM system by the NY Attorney
For a place known as a Mexican city, L.A. has recently shown how it continues to grow as a multicultural megapolis. I'm continually intrigued not only by the confluence of Latino cultures but also by how L.A