It seems to be getting tougher to crack the Hispanic space these days but if you're going to do it then do it big and do it RIGHT. MySpace Latino's launch concert on April 11 in Miami is a great example.
Thank goodness I decided to take a breather before I posted this latest entry. I wrote it but set it aside, and then bam! I read the big news about Jackie Hernandez-Fallous joining Telemundo....the challen
Honestly, I cringe every time I read something that essentially equates good marketing with TV, whether you're talking about English-language or Spanish-language TV. So when I recently read about Nielsen's "
A few years ago while attending a Hispanic marketing conference, I stated during a Q&A session that a brand manager or director should never relinquish his or her stewardship of the brand to the brand's H
Fourteen months ago, I turned more than a few heads in our industry by going from leading Hispanic marketing at McDonald's, a 30 year marketer to the Hispanic consumer with its deserved accolades as a pioneer and innovator, to trying to build t