NGL Collective announced a multi-platform partnership with Universal Music Latin Entertainment offering advertisers turn-key access to top Universal Music Latin Entertainment artists. NGL Collective will create native digital solutions, such as multi-part webisodic video series, branded music video integration and artist social amplification, as well as retail activations and personal appearances to connect advertisers to Universal Music Latin Entertainment’s top roster of artists. Custom multi-platform solutions will be further complemented by NGL Collective’s Latino digital video platform through high-impact placements across top publishers.
“Our partnership with Universal Music Latin Entertainment is another example of NGL refreshing the marketplace and providing advertisers with the ability to connect with Latinx consumers in new and innovative ways. By harnessing the engaged fan bases and enormous distribution footprints of Universal’s Latin music roster, NGL will create multi-platform native digital programs around artists of all levels and genres to match advertiser target objectives,” said Joe Bernard, CRO, NGL Collective.