Hispanic Radio Podcast: New Access To In-Language Voices
January 25, 2019
For many broadcasters, thinking about Hispanic radio is an impossibility: It takes talent throughout the organization that understands not only the Latino culture and Hispanic heritage running through the community, but also the language.
That may not be an easy task. How does a station group with years of success serving English-language listeners suddenly add a Spanish-language operation?
Envision Networks may have a solution.
The media company founded in 2003 by President/CEO Danno Wolkoff has just launched VOZ Express, an online service that provides stations with access to Spanish-speaking female and male voice talent — bringing in-language and in-culture spots and promos to your station.
In this Hispanic Radio Podcast, RBR+TVBR Editor-in-Chief Adam R Jacobson chats with Wolkoff about VOZ Express. Why did Envision launch this service now? How did Wolkoff find the talent to make this happen?
To listen to podcast, CLICK HERE.
