In this latest Hispanic Radio Podcast hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, veteran national sales pro Jose Villafañe — recently appointed Head of Sales and an Advisory Board member for MLC Media — discuss the top things a radio station should consider when evaluating syndicated programming for a key daypart.
Noting that syndicated personalities including Ryan Seacrest and Steve Harvey continue to draw audiences and advertisers, the same dynamic exists in Spanish-language radio.
What can advertisers gain from partnering with a syndicated show?
Is this an easier way to target listeners in multiple markets?
To listen to the podcast CLICK HERE.