June 15, 2018

When it comes to delivering the best content to audio consumers, Spanish-language radio is no different than its English-language brethren when it comes to the use of syndicated radio personalities to bring in the listeners — and the advertisers.

In this latest Hispanic Radio Podcast hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, veteran national sales pro Jose Villafañe — recently appointed Head of Sales and an Advisory Board member for MLC Media — discuss the top things a radio station should consider when evaluating syndicated programming for a key daypart.

"Content is really what drives revenue, so in terms of what a station should be expecting or looking for is good content that is relevant to their market and that people are feeding off it -- and can't get enough of it," Villafañe says.

Noting that syndicated personalities including Ryan Seacrest and Steve Harvey continue to draw audiences and advertisers, the same dynamic exists in Spanish-language radio.

What can advertisers gain from partnering with a syndicated show?

Is this an easier way to target listeners in multiple markets?

To listen to the podcast CLICK HERE.




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