January 14, 2020

Lazer Broadcasting has expanded its national ad sales relationship with Gen Media Partners (GMP) by moving its entire portfolio of 43 Spanish Language radio stations to Gen Media Partners exclusively. Gen Media Partners already represented Lazer stations in seven markets. The expanded deal adds 26 more stations to the Gen Media Partners Hispanic platform, which now reaches over three-quarters of U.S. Hispanics.

Alfredo Plascencia, President and Owner of Lazer Broadcasting, stated, “We have developed a very strong relationship with the team at Gen Media Partners. They have been focused and aggressive in seeking national business for our stations. Based on their performance, moving our entire group under Gen Media Partners was a natural progression and a great choice. Gen Media Partners and Lazer are well aligned for growth in national revenues.”

“Alfredo has built a powerful Spanish Language radio group, and I am extremely grateful at the confidence that he and Gerardo have placed in our team,” noted Kevin Garrity, Chief Executive Officer of Gen Media Partners. “Having all of the Lazer stations on our Hispanic platform solidifies Gen Media Partners as a dominant player in Hispanic radio today. I am excited at the many opportunities we can create together.”

Gerardo Martinez, Chief Revenue Officer for Lazer Broadcasting, added, “I’m thrilled about consolidating national ad sales representation for our complete list of stations with Gen Media Partners. Given the preeminent position of the Gen Media Partners Hispanic platform and a team that is laser-focused on driving revenue for our radio station brands, I’m very excited."

 

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