Azteca America adds Harlingen-Brownsville-McAllen, Texas, and Sacramento, California to affiliate list

Azteca America announced tthat it has signed two additional affiliate agreements with Sinclair Broadcast Group, Inc. for KGBT-TV, to be broadcast in Harlingen-Brownsville-McAllen, Texas, and with Lazer Broadcasting for KSTV, Channel 32, located in Sacramento, California.  
 
Both stations will carry Azteca America’s programming, including news, entertainment, novelas and sports programming, as well as the network’s popular “Viernes Futbolero” franchise. These two new additions expand Azteca America’s network to 65 stations, 27 of which are operated by Azteca America.
 
“Our affiliate expansion continues and as part of our growth strategy we are pleased to welcome KGBT and KSTV to the Azteca Station Group,” said Martin Breidsprecher, Azteca America, Chief Operating Officer. “With the support of Sinclair Broadcast Group, Inc. and Lazer Broadcasting, Azteca is committed to servicing the Hispanic community in the Harlingen-Brownsville-McAllen,Texas and Sacramento, California regions with compelling quality programming that resonates with our audience.”
 
“KGBT-TV serves a diverse audience on the border of Mexico in the Rio Grande Valley, and the affiliation agreement with Azteca America provides us the opportunity to broaden our coverage and provide a Spanish-speaking audience with quality entertainment programming, sports, news, and public-service in a manner in which we were previously unable,” said Tom Keeler, KGBT-TV, General Manager.  “We are delighted to localize Azteca America in our DMA, serve our community, and make it a top provider of Spanish-language programming.”
 
“We are very pleased to be part of a company who we share common values and goals with, such values with employees, clients, partners and the communities we service,” said Michael Rivera, Corporate Director of Sales and Operations, Lazer Broadcasting Corporation.