Estrella TV adds Naples-Ft Myers
July 5, 2014
Estrella TV enters the country’s 35th ranked Hispanic US market with the addition of WGPS-TV in Southwest Florida.
“Estrella TV is an exciting brand for our station and an extraordinary entertainment destination for our market,” said Jeannette Showalter, CEO. “We look forward to bringing the diverse slate of Estrella TV’s comedy, drama, game show, reality, music/variety, sports and news programming to Naples-Ft. Myers. The Hispanic population is growing rapidly in Florida and more so in Southwest Florida and represents an increasing portion of local consumer spending and new business creation.”
“We welcome our newest affiliate WGPS-TV to the Estrella TV family. Estrella TV’s ratings success is driving our business and with the addition of Naples-Ft Myers, we expect even greater growth,” said Winter Horton, Chief Operating Officer.
