NBCUniversal promotes Abramson Valenzuela to SVP, Planning and Strategy, Hispanic Enterprises and Content

NBCUniversal announced the promotion of Meara Abramson Valenzuela to Senior Vice President, Planning and Strategy, Hispanic Enterprises and Content. She is based in New York and will report to Marlene Sanchez Dooner, Executive Vice President, Hispanic Enterprises and Content.

In this role, Meara will support strategic decision-making and lead the analysis, planning and execution of key projects across the division’s businesses (Telemundo Network, Studios, Digital, Stations, Cable and International). She will also review additional business opportunities, with particular emphasis on maximizing revenue and monetization.

“Meara’s extensive knowledge of our businesses, her financial acumen and strong leadership will be great assets to our team,” said Dooner.  “Her extensive experience in strategic and operational planning and her collaborative approach will help drive our division toward greater success.”

Prior to this appointment, Meara was the Vice President of Advertising Sales Planning, where she oversaw planning and deal structures for Telemundo and mun2. In this role, she partnered with network leadership and programming to develop sales strategies and revenue opportunities. She also worked to create operational efficiencies and in 2012, led the Sales System Integration project that allowed for improved visibility across NBCU’s Hispanic networks.

Meara joined NBCUniversal in 2004 as part of the Ad Sales Finance and Pricing group supporting NBC News, with a focus on MSNBC and CNBC. Prior to NBCUniversal, Meara completed GE’s Financial Management Program at GE Capital.