NUVOtv brand to be combined with Fuse

According to Broadcasting & Cable Magainze, Fuse Media Inc. – which operates Fuse and NUVOtv – announced a programming slate that is designed to appeal to New Young Americans (NYAs), which Fuse describes as “the fast-growing, culturally-diverse audience defined as influencers and tastemakers, ages 18-34.” Last year, NUVOtv’s parent company SiTV acquired Fuse from The Madison Square Garden Company; SiTV was then rebranded into Fuse Media Inc.

In the fourth quarter of 2015, Fuse will launch a new cable network, tentatively called FM. The new network and digital media brand will retain music as a core focus and feature up-and-coming, young, diverse talent. NUVOtv meanwhile, will see its brand and programming folded into Fuse, though the Hispanic-targeted network will continue to roll out new programming until the fall, when the channel will be phased out.

By: Tim Baysinger
Courtesy of broadcasting & Cable Magazine