September 11, 2013

To celebrate Rafael Nadal’s US Open victory, ESPN debuted its latest addition to the award-winning “This is SportsCenter”  franchise with a spot that features the Spanish champion.  Filmed in both English  and Spanish, it is now running on both ESPN and ESPN Deportes. following Nadal’s 6-2, 3-6, 6-4, 6-1 win over Novak Djokovic to claim his 13th major title.  
 
During the 30-second ad, named “Candy Dish,” ESPN Deportes’ SportsCenter anchors Jorge Eduardo Sánchez and Alvaro Morales speculate about what makes the Spanish player so popular in the office.  Turns out Nadal’s exotic accent, great tan and dashing looks are not necessarily what is driving all the foot traffic to his cube, which includes SportsCenter’s Carolina Padrón. It might instead have something to do with what he keeps in the US Open Trophy on his desk.  ESPN’s SportsCenter anchors John Anderson and Bram Weinstein appear in the English-language version.

 

 

 

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