The biggest advertising agencies can be found in the largest metropolitan areas in the U.S. Since the days of Mad Men, Adland has been firmly centered in cities where trends are set, where art and culture thrive.  Somewhat ironically, for an industry stunted at diversity and inclusion, advertising feeds on the vibrant cultures that coalesce in urban America. So, what does the advertising industry look like without big cities? That’s a question we may be asking ourselves as the pandemic radically changes our ways—and locations—of working.

Nielsen's latest Diverse Intelligence Series consumer report, Cultural Connectivity Transformed: How Latinos are connecting while social distancing, explores how the Latino community is connecting through the COVID-19 pandemic.

Clipped by shrinking budgets and C-suite demands to demonstrate ROI for all their expenditures, marketers now face a curveball the likes of which they have never seen before: dealing with the marketing impact of COVID-19 and radical changes in consumer behavior. There will be winners and losers when the dust settles, and the media-spending decisions that marketers make now will have implications well into the future.

With mobile accounting for more than two-thirds of US digital ad spending, the pandemic's economic effects didn’t spare mobile ad spend. Still, the format is faring slightly better than most other media and will eke out growth in 2020.

Fast-paced changes have upended FMCG/CPG operations. Predicting demand today is increasingly complex given ongoing shifts in consumer behavior. Does your data re ect pandemic-driven shifts, or tell you what to plan for next?

The WGAW’s Inclusion and Equity Group has released its third Inclusion Report to call attention to the lack of inclusion and equity in the entertainment industry, providing detailed data on the status of writers from historically underrepresented groups.

Launching on August 14th the outdoor movie experience is produced by Coral Gables-based firm 3FEO Entertainment and is located on the grounds of the annual Miami-Dade County Youth Fair. The Fair’s latest attraction follows a national trend that has seen drive-in theaters making a comeback amid concerns over the coronavirus.

As 2020 census workers begin knocking on the doors of millions of U.S. households that have not returned their census questionnaires, four-in-ten U.S. adults who have not yet responded say they would not be willing to answer their door, according to a new Pew Research Center survey.

In today’s digital age, heading to an automotive dealership in person is far from the only way Americans shop for a new vehicle. Devices and technology have introduced a wealth of convenience and choice along consumers’ auto purchase journey. And online offerings have proved essential for the automotive industry, like many others, during the novel coronavirus (COVID-19) pandemic. With a rising number of cases in states across the country, many consumers remain cautious. Digital will become more important than ever before, and multicultural consumers—who are younger and more digitally connected than the general population today—will become important leaders in this more digital future.

s members of Generation Z (born 1996 to 2012) grow up and start to spend, consumer-packaged-goods (CPG) companies and retailers need to recognize that they are more than just a younger version of millennials (born 1980 to 1995). They are coming into adulthood with a distinct sensibility. That is one of the conclusions in our latest research report, The new age of the consumer.

NGL Collective has announced a strategic partnership with Data Management Platform, INFINIA, to offer advertisers greater one-to-one brand connections with the digitally-connected U.S. Latinx audience. 

The coronavirus outbreak has significantly harmed the finances of U.S. Hispanics. As the nation’s economy contracted at a record rate in recent months, the group’s unemployment rate rose sharply, particularly among Hispanic women, and remains higher among Hispanic workers than U.S. workers overall.

Programmatic advertising has become a key element in most digital ad budgets for its scale and efficiency in targeting and placing digital advertising. As a result, more brands are bringing the management of programmatic in-house. This shift is changing the role that brands and agencies play in this arena and the structure of how they are managed.

US states are pulling various levers to address rising drug prices. An analysis of public databases and interviews with experts show us the areas under focus, the stakeholders that could be affected, and what strategies they should consider.

Why connecting data is the key to building exceptional and engaging moments