By the year 2020, gen Z will account for 33 percent of the global population. Moreover, they already account for between $29 billion and $143 billion in consumer spending. It can be easy for marketers to assume they should be treating this burgeoning consumer group the same way they’ve treated millennials. However, early research is showing there are some key differences between the two demographics. In this presentation, we’ll cover four things your brand can do to position itself in the good graces of gen Z consumers.

Despite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions.

Currently, more than 19 million Non-Hispanic Asian & Pacific Islanders live in the United States, making this group the fastest-growing population segment since 2000, with 84% growth.

The New York Latino Film Festival (NYLFF), celebrated its 16th anniversary with star-studded events and films, celebrating the Latino film industry and content creators from August 12 to 18. More than 1500 moviegoers supported more than 83 films from established and emerging filmmakers, with more than 10 countries represented. A variety of genres and formats were presented, including features, shorts, documentaries, web series and experimental films. Winners were announced at the conclusion of the Festival on Sunday, August 18, 2019 in the categories of International Feature, Documentary, U.S. Feature, Short Film, and Honorable Mention. In addition, in its first year, NYLFF in partnership with HBO Latino presented the"Latinos Stand-Up" competition in search of the best Latino stand-up comedians around the country. Over 300 entries were received and six finalists competed in front of a live audience and judging panel on Friday, August 16, 2019.

The real incomes of about two-thirds of households in 25 advanced economies were flat or fell between 2005 and 2014. Without action, this phenomenon could have corrosive economic and social consequences.

The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.

In this report, you will find an in-depth look at Hispanic-owned small businesses - where they are located, who owns them, and what and how they like to buy.

America is responsible for nearly half (48%) of the world’s advertising spending. This is followed the closest by measured nations in Europe, which represent 30% of ad spending. Together, these two regions account for nearly 80% of Nielsen-estimated global advertising budget and are driving the most annual growth in these investments. You’d expect this wide reach to result in consumers addicted to the new products that surround them. But interestingly enough, compared to the rest of the world, consumers in these two regions are the least open to trying new things.

The average tenure for chief marketing officers of leading U.S. consumer brand companies decreased to 43 months from 44 months, according to the 15th annual CMO tenure study by leadership consulting firm Spencer Stuart.

Research supports the fact that there is a real confidence gap between women and men but not any difference in our ability. Cornell University found in a study that we underestimate our abilities and performance while men overestimate both. They also found that the actual performance of both genders did not differ in quality or quantity.

The “opt out” revolution of high-earning women exiting the labor force to have babies, widely publicized in the early 2000s, may have been overstated.

Telemundo Global Studios (TGS) introduced the inaugural class of its innovative TGS Fellowship Program, the first-ever premier professional development project for scripted content producers in Hispanic media.

The U.S. Census Bureau released new tables from the 2017 and 2018 Current Population Survey.

Continuing its efforts to market to Hispanic vacationers, Carnival Cruise Line, the world’s most popular cruise line, has partnered with full-service marketing firm Pinta to expand focus on cross-cultural audiences.  

It is very easy to think of brands as a fixed entity defined by a logo and a set of specific characteristics; however, because the real power of brands originates in people’s minds maybe we need to think about a brand as an evolving entity that morphs and changes over time. Our job as marketers is to shape that evolution to best grow sales.  by Nigel Hollis

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