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23rd ANNUAL HISPANIC TELEVISION SUMMIT AND HISPANIC TV AWARDS

The 23rd Annual Hispanic Television Summit will be presented on Monday, October 20, 2025, in the Playwright Ballroom on the 3rd floor of the New York Marriott Marquis,1535 Broadway in New York City. The Summit is the longest running, “must-attend” annual event for those in the business of television intended for Hispanic audiences in the U.S. and worldwide. It has been consistently produced each year by Schramm Marketing Group of New York. This year’s theme is “Content, Culture, & Connection.”

The Many Faces of the American Dream for Hispanics

When we talk about the American Dream, it often sounds like a singular promise: work hard, buy a house, raise a family, live free. But for Hispanic Americans, the dream is far from one-dimensional. It is shaped by heritage, rooted in family, and reimagined across generations.  By Maria Lucia Parra

Would you like to be indispensable at work ?

Would you like to be indispensable at work ?  Not just a cog in the machine but the cog that drives the machine?  By Rishad Tobaccowala

From Mexico to the World: Jarritos Marks 75 Years of Flavor, Culture and Global Impact

Commemorating 75 years of tradition, culture, and quintessential flavors, Jarritos, the authentic Mexican soda brand known for its refreshing and bold taste, is celebrating the way it does best — boldly, colorfully, and with a lot of corazón. To mark this milestone, Jarritos is launching a worldwide anniversary celebration, featuring a specialty sweepstakes, pop-up events in major cities around the globe, vintage-inspired packaging, and more.

The press release used to be the golden ticket.

The press release used to be the golden ticket.  Polished. Controlled. Perfectly timed.  By Isabella Maldonado

When Bilingual Latinos Buy, Who Gets the Credit?

Bicultural, bilingual Latinos are engaging with culturally relevant creative—sometimes in Spanish, sometimes in Spanglish, or even English in stories that reflect their real lives.  By David Sánchez Y’s

2025 Hispanic Content Report – Available for download for FREE

HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.

How Hispanic consumers are influencing the media landscape [REPORT]

Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and evolves, there are opportunities for brands and advertisers to leverage.

Agency Compensation and The Transparency Trap [REPORT]

“Transparency” is all the rage nowadays.

National “Buy Latino” Toolkit 

Kicking-off Hispanic Heritage Month (September 15 - October 15), Aquí: The Accountability Movement (Aquí) is urging all to "Buy Latino, Build America" in a national digital campaign inviting consumers, institutions, and corporations to support Latino-owned businesses and close the equity gap in America’s economy. “Buy Latino” is part of Aquí's “Somos América” program  that uplifts Latino economic power, demands accountability, and celebrates community strength.

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