Maritz Motivation Solutions have released a new report – “From Transient to Resolute: How Deep Does Loyalty Go?” -- providing insights on the depth of brand loyalty. According to the Maritz-Wise Marketer report, based on data from a study of more than 2000 US consumers, 68% of consumers identify as “transient” loyalists, saying they can be convinced to buy a competitor’s brand. Just 29% of consumers identify as “resolute” loyalists who buy only their favorite brands. Three percent say they are “detached,” not loyal to brands at all.

A lot can change in a year, and podcasts are a perfect example of this. The medium saw a significant growth in engagement from 2016 to 2017. As a result, podcasts are becoming a darling of advertisers, as well as a trusted source for brands looking to reach consumers. But are podcasts driving results?

Tampico Beverages announced the launch of its brand refresh, including an updated logo, a new look and feel across its family of fruit flavored juice drink products, website and social media channels.

For the most part, the study found that consumers shop for a variety of grocery-related items in-store. For example, roughly 96% of US internet users said they primarily shop for food and beverages at physical locations. And the same goes for products like household cleaning supplies, paper and plastic products, and personal care and hygiene products.

If brands aren’t thinking about how creativity, community & culture impact their target audiences, the efficacy and engagement of their marketing campaigns will be compromised. The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) is not only providing world-class multicultural strategy but it also is tackling topics that are ripped from the headlines and how they are impacting the marketing landscape at its 2018 Annual Conference taking place at the Loews Hotel in Los Angeles from June 4-6.

Last week, I debated for the affirmative that ‘the future is female’ at the lively International Women’s Day Great Debate in Sydney, hosted by the Institute of Managers and Leaders. While at first glance it seemed the affirmative side (obviously the future is female!) would be the easier position to argue, I knew it was to be a tough gig on a day where there is inevitably a chorus of male voices asking, ‘when is International Men’s Day?’ or ‘what about the men?’.  By Anne Rayner - Global Director of Communications Research

Mark Ritson’s review of Radiocentre and Ebiquity’s new report on the dichotomy between marketers’ perceptions of media channels and the data on effectiveness of those channels is fascinating but somewhat depressing. Ritson concludes that the evidence will not make any difference to where marketers spend their money.  by Nigel Hollis

By Gonzalo López Martí - Creative director, etc./

  • Is Twitter the new Yahoo?
  • Perception is reality in Northern California’s cutthroat ecosystem.
  • Nothing is more toxic in Silicon Valley than being regarded as a has-been.
  • Unfair as it may sound, Twitter’s stock price is stalled, its user base growth has plateaued and advertisers show less and less interest in sending their marketing dollars the little bird’s way.

There are less than 100 days before the start of the 2018 FIFA World Cup Russia™ and U.S. Hispanic fans are gearing up to be part of the action. Our new national consumer survey, ThinkNow Research: Hispanic Soccer Fan Study, found that 89% of U.S. Hispanics intend to watch the World Cup and they’re looking to engage online and on the go.

If we were on a guided tour of the advertising industry, here are the points of interest that ought to be on every sightseer's list. 

Last month at the Interactive Advertising Bureau’s Leadership Conference, IAB head Randall Rothenberg gave what may prove to be one of the most significant industry speeches in years, even more important than Proctor & Gamble CMO Marc Pritchard’s keynotes on viewability and cleaning up fraud.  Randy heralded the emergence of the direct-brand economy, explaining why the Dollar Shave Clubs, Caspers and Warby Parkers might take over the world, or at least put up a good fight against Amazon as it continues its relentless march to massive commerce power.

With retail sales increasing 3.5 percent in 2017, compared to a gross domestic product growth rate of 2.3 percent the same year, the retail sector is showing signs of healthy growth thus the so-called ‘retail apocalypse’ is a myth, according to a new study from Deloitte. The study, “The great retail bifurcation: Why the retail “apocalypse” is really a renaissance,” found that the retail sector is healthy and shows strong signs of growth.

The year 2030 marks a demographic turning point for the United States. Beginning that year, all baby boomers will be older than 65. This will expand the size of the older population so that one in every five Americans is pro­jected to be retirement age. Later that decade, by 2035, we project that older adults will outnumber chil­dren for the first time in U.S. history. The year 2030 marks another demo­graphic first for the United States. That year, because of population aging, immigration is projected to overtake natural increase (the excess of births over deaths) as the primary driver of population growth for the countr

Adam Moser is an advertising operations veteran, having worked at MTVN, CBS and NBC.  For the past three years he has served as Head of Ad Tech & Platform Operations at Hulu.  He is responsible for overseeing the company's day-to-day advertising platform operations and strategic ad tech investments.  Since joining Hulu, Moser has been instrumental in maintaining a best-in-class advertising experience across the video platform.  His attention most recently has been on changing the conversation about brand safety within our industry, including clarification of the very term.  He recently spoke about these concerns.

LBI Media, Inc. announced that it will begin airing Spanish-language programming on its recently purchased full power television station WGEN-TV in the Miami, Florida DMA.