Top News
Finding Ourselves – Inside the Cuban Heritage Collection
Some stories are not found. They find us. I’ve come to believe that over a lifetime spent listening—to others, and eventually, to my own. I arrived in the United States from Cuba as a child, part of a generation carried across uncertainty with little more than what our families could hold onto—memories, values, fragments of a life left behind. Like many who came in those years, we moved forward quickly. We built lives, careers, families. We adapted. By Tony Hernandez - The Immigrant Archive
Understanding the current moment in multicultural marketing. [PODCAST]
In the latest episode of The New Mainstream, Mario Xavier Carrasco sits down with Ingrid Otero, President and CEO of Casanova McCann, to discuss how multicultural marketing is evolving and what is shaping brand decision making today.
Big Dreams, Bigger Barriers: U.S. Hispanics More Optimistic About Future Despite More Debt
National Debt Relief released findings from a new survey conducted in partnership with Talker Research, revealing Hispanic Americans experience greater financial pressure than non-Hispanics, including higher rates of debt, greater debt-related stress and reduced access to financial education. Yet, they remain more optimistic about achieving the American Dream, underscoring a resilience that persists despite challenges.
Book Review: Who Owns Salsa? The Story They Keep Getting Wrong
How César Miguel Rondón’s The Book of Salsa rewrote New York’s music history, erasing the community that built it. A firsthand account from inside the salsa movement challenges decades of misinformation, reclaiming the story from those who got it wrong. By Aurora Flores Hostos
Marina Filippelli departs Orci …..
Marina Filippelli has announced her departure from Los Angeles ad agency based Orci, where she was the CEO.
Antonio Lucio named CMO of PayPal
PayPal Holdings, Inc. announced a strategic reorganization of its business and executive leadership team to accelerate execution of its long-term growth priorities, streamline decision-making, and drive innovation. Antonio Lucio joins PayPal as Chief Marketing & Corporate Affairs Officer.
AI, drunk drivers and the “relaxed body theory”.
You might have heard the urban myth: drunk drivers tend to have a higher survival rate than sober ones in comparable accidents. Poetic injustice. It is sometimes deemed “the relaxed body theory”. By Gonzalo López Martí
Leagues Cup Unveils Cross-Border Brand Evolution by Latino-Led Content CO
Leagues Cup has unveiled a new cross-border brand evolution developed by Orlando-based Content CO in partnership with Monterrey-based agency Copa Entertainment - marking the latest milestone in a three-year collaboration rooted in data, cultural insight, and a product-driven approach to content.
Modelo brings the “Sabor” with Launch of First High-ABV Offering: Modelo Chelada Suprema
Modelo is unveiling its first high-ABV offering: Modelo Chelada Suprema. With a mix of Mexican beer and blended fruit flavors at 8% ABV – Modelo Chelada Suprema is brewed with the same quality and authenticity as all Modelo Cheladas, now with a higher ABV. Launching nationwide, Modelo Chelada Suprema is a bold new format created to set the tone for a night out.
The Advertising Industry Is Doing a Gilded Age Reenactment and Nobody Wants to Talk About It
A long essay about markets that stopped being markets, the one corner of advertising that escaped the squeeze, and Jay Gould. (Interesting, but long read)
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