Top News
Marina Filippelli departs Orci …..
Marina Filippelli has announced her departure from Los Angeles ad agency based Orci, where she was the CEO.
Antonio Lucio named CMO of PayPal
PayPal Holdings, Inc. announced a strategic reorganization of its business and executive leadership team to accelerate execution of its long-term growth priorities, streamline decision-making, and drive innovation. Antonio Lucio joins PayPal as Chief Marketing & Corporate Affairs Officer.
AI, drunk drivers and the “relaxed body theory”.
You might have heard the urban myth: drunk drivers tend to have a higher survival rate than sober ones in comparable accidents. Poetic injustice. It is sometimes deemed “the relaxed body theory”. By Gonzalo López Martí
Leagues Cup Unveils Cross-Border Brand Evolution by Latino-Led Content CO
Leagues Cup has unveiled a new cross-border brand evolution developed by Orlando-based Content CO in partnership with Monterrey-based agency Copa Entertainment - marking the latest milestone in a three-year collaboration rooted in data, cultural insight, and a product-driven approach to content.
Modelo brings the “Sabor” with Launch of First High-ABV Offering: Modelo Chelada Suprema
Modelo is unveiling its first high-ABV offering: Modelo Chelada Suprema. With a mix of Mexican beer and blended fruit flavors at 8% ABV – Modelo Chelada Suprema is brewed with the same quality and authenticity as all Modelo Cheladas, now with a higher ABV. Launching nationwide, Modelo Chelada Suprema is a bold new format created to set the tone for a night out.
The Advertising Industry Is Doing a Gilded Age Reenactment and Nobody Wants to Talk About It
A long essay about markets that stopped being markets, the one corner of advertising that escaped the squeeze, and Jay Gould. (Interesting, but long read)
The Dating Economy Is Rewiring Value—And Multicultural Consumers Are Leading the Shift
Dating has always reflected the broader economy. But what we’re seeing now is different. This isn’t just inflation showing up on a dinner bill—it’s a structural shift in how younger consumers assign value to relationships, experiences, and themselves. By Gabriela Alcántara-Diaz, founder and President, Semilla Multicultural, Inc.
Cielito Lindo: The Soundtrack of Mexican Greatness
There is a song that every Mexican knows by heart. Not because anyone taught it to us in school. Not because it plays on the radio every morning. We know it because it lives in us—passed down not through lessons, but through living. By Luis Miguel Messianu
Gasoline Costs and Affordability Pressures in California: Impacts on Latino Households
This brief highlights the gasoline spending and transportation patterns alongside housing cost burdens to understand how rising gas prices are intensifying affordability pressures across Latino households in California.
The Cultural Visibility Gap: Why Multicultural Content is Missing from AI Recommendations AI Search
Millions of consumers now ask AI what to buy, where to travel, how to manage their health, and who to trust. But here’s the question most brands haven’t asked yet: when multicultural consumers ask AI for guidance, does your brand show up at all? If it isn’t, the reason may not be AI bias—it’s that the content ecosystem AI learns from has a gap.
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