When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points. To avoid getting overwhelmed by a sea of clickthrough rates (CTRs), impressions, likes, shares and viewthrough rates, marketers are performing metrics mapping exercises to assess the relevancy of these channel-level metrics against a larger company goal.

A couple of weeks ago, I posted about Direct-to-Consumer (DTC) brands and suggested that in order to scale they would eventually have to reach out beyond their social media audience to bring in new customers. In this post I want to explore the implications of the subscription model that many DTC brands have adopted.  by Nigel Hollis

Cloud platforms can provide a gateway to powerful AI tools that fuel agility and innovation

In today’s world, crafting a data-driven marketing strategy is critical for any organization. To that end, most marketers turn to data management platforms (DMPs) to help them deliver and execute their respective strategies. According to the Nielsen CMO report, 63% of marketers in the U.S. consider DMPs one of the top three most important marketing and measurement technologies.

Are we headed for another recession? Despite a historically low unemployment rate, many economists and business pundits say there's plenty of evidence that in 2019 or 2020 the economy is likely to tank. The reasons for a potential downturn include a trade war with China, rumblings from the Federal Reserve to raise interest rates, and forecasts for slower GDP growth. What's more, the U.S. is in one of the longest economic expansions on record and therefore, some argue, ripe for a fall.  Courtesy of Association of National Advertisers

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • We’ve all heard the conventional wisdom by now:
  • “If the product is free, you are the product.”
  • “You might think you watch Netflix or Instagram, but Netflix & Instagram are actually watching you.”
  • And so on and so forth.

Have you ever wondered why you failed to convert a call or meeting into new business? If so, this post is for you.  by Mark Duval - The Duval Partnership

As promotional and outreach activities are ramping up across the nation ahead of the 2020 Census — from establishing local and state complete count committees, to diverse partners coming together to reduce the undercount of children and other hard to count populations — tthe U.S. Census Bureau announced its long-planned communications campaign platform: “Shape your future. START HERE.”

The theme for this year’s International Women’s Day is #BalanceforBetter underpinned by the idea that balance drives a better working world. For years, we have heard that gender inequality must be addressed in order for economies and businesses to prosper. In fact, the United Nations includes gender equality as one of the Sustainable Development Goals—the foundations for a peaceful, prosperous and sustainable world.

Republica Havas announced the appointment of Arlene Armenteros to the new role of senior vice president, head of client services, and the promotion of Laura I. Socorro-Santoni to vice president, group account director.

Recently launched Venus Media Group is expanding! Sylvia Herrera as the Business Development Manager.

Encantos Media Studios announced Steven Wolfe Pereira has been appointed Chief Executive Officer.

Goya Foods was voted as America's number two most loved U.S. food brand and placed in the top 10 most loved brands in the country, according to the second annual Engagement Labs' TotalSocial® brand awards.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks about presidential hopeful Elizabeth Warren's proposal for breaking up big tech.

Are marketers and advertisers still gun-shy about placing a media buy with a regional Mexican station, given the "sexiness" of reggaetón and "trap" artists and the global pop stars more universally known by CMOs and brand managers? Not in California.

 

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