Many chief marketers are likely to have a disappointing upcoming year as 84 percent surveyed by the CMO Council say their compensation is tied to business performance improvements in 2020. Not surprisingly, take home pay will likely be less due to the severe economic impact of the global pandemic.

The ANA’s SeeHer, in collaboration with Getty Images, released guidelines on how marketers can use inclusive imagery to achieve diversity in their advertising amid the COVID-19 pandemic, in which advertisers are reviewing and changing their messaging.

Throwing a global pandemic at brands and marketers, who already have had to endure epic media fragmentation in order to reach their best consumer, is like throwing gasoline onto a bonfire.

Whether by necessity or ingenuity, minority-owned small businesses may be giving us an early sign of how US businesses will adapt in the wake of COVID-19. These businesses are experimenting with new ways of working to ensure their employees’ safety, offering monetary relief to employees and community members, and introducing new services such as free delivery to those who need it.

Our global media ecosystem has encountered an unprecedented and serious threat: marketers have pulled back on ad spend due to both the economic impact of the COVID-19 pandemic, and to dissociate from wall-to-wall coverage of death and infection. And in addition, COVID-19 ads have been constant. However, with COVID-19 here to stay for at least the medium term, making use of highly engaged online audiences has never been more critical to reverse shrinking margins.

TV consumption is higher than ever before. Streaming video and OTT are dominating the TV narrative with the launch and expansion of viewer options and COVID-19 pushing new theatrical releases to stay-at-home viewers. With linear TV and OTT viewing increasing an average of more than 10 million homes per minute, advertisers and agencies are focusing on the relevant questions of "how" and "where" to deliver their messages to the most relevant target audiences.

CCOM Group understands how to stay relevant and resonate with its client partners and consumers by readjusting to the new normal and providing expertise using a strategic winning formula. During these times of uncertainty, it is crucial to pause and assess the situation, then swiftly shift gears to make immediate adjustments that deliver effective advertising, media and PR campaigns.

Crayola believes every child should be able to creatively and accurately color themselves into the world they see around them. Crayola launched Colors of the World crayons – 24 new specially formulated crayons – designed to mirror and represent over 40 global skin tones across the world. With the Colors of the World crayons, Crayola hopes to cultivate a more inclusive world for children of all ages, races, cultures and ethnicities.

Univision, in partnership with Televisa, presents the special "Se Agradece" (In Gratitude) to pay tribute to the everyday heroes leading the fight against the COVID-19 pandemic. The two-hour broadcast will feature musical performances, special messages from celebrities, as well as stories from essential workers on the frontline.

As summer, grills, and smokers heat up across the U.S., the National Pork Board is launching “Sabor Season,” a virtual social media campaign to bring Hispanic families and communities together nationwide.

In the latest BUSINESS edition of Hispanicize Hangout meet PepsiCo’s Esperanza Teasdale.   Learn about her journey through the corporate ranks which currently has Esperanza overseeing Hispanic strategy as a VP and General Manager of PepsiCo Beverages North America.  Led by CEO Ramon Laguarta from Spain, PepsiCo has a long history of diversity and inclusion starting at the top.

Startups find success when they possess information unique to their industry and apply analytics to interpret and deploy that data in strategic ways. Think of analytics as a key to an undiscovered kingdom: Wielded properly, it can unlock new worlds.

As Millennials reach a new stage of life – the oldest among them will turn 39 this year – a clearer picture of how members of this generation are establishing their own families is coming into view. Previous research highlights not only the sheer size of the Millennial generation, which now surpasses Baby Boomers as the largest, but also its racial and ethnic diversity and high rates of educational attainment. This research also notes that Millennials have been slower than previous generations to establish their own households.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic TV Upront Report for our readers.

To view and download click on image or CLICK HERE.

“You get a car! And you get a car, and you…!” When Oprah gifted 276 unsuspecting audience members a brand new fully loaded Pontiac G6, cheers erupted from the crowd. In a similar fashion, but with far less flair, when market researchers “gift” clients fully loaded sales pitches claiming “you, you, and you get representative research,” the deafening silence is even louder. You see, just as the cars Oprah gave away weren’t technically free (guests had to pay the taxes), more than likely, the marketing research you’re getting isn’t technically representative. And from the results of your last marketing campaign, you’re probably starting to figure that out.  By Mario Xavier Carrasco - Co-Founder & Principal at ThinkNow

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