Top News
Cynthia Hudson acquires rights to “Wish Me a Good Journey” for Film and Documentary
Multi–Emmy Award–winning media executive Cynthia Hudson, CEO and Founder of Hi Media Partners, has officially acquired, from Grupo Planeta, the screen rights to adapt the memoir Wish Me a Good Journey (Deséenme un buen viaje) into a feature film and a companion documentary, bringing to the screen the remarkable life and final chapter of renowned Cuban intellectual, author, and journalist Carlos Alberto Montaner.
What is PR?
This morning I was sitting quietly with my coffee, just thinking about how misunderstood PR really is. By Mansi Agrawal - Founder at Prime Factor
Bad Bunny and the Sound of a Changing America!
Bad Bunny Didn’t Just Win the Grammys — He Rewrote What America Sounds Like. By Luis Miguel Messianu
Marketers: Rebrand vs Refresh: What’s the Difference?
At some point in every marketer’s career, this conversation shows up: “Do we need a rebrand… or just a refresh?” By Natalia Velandia - Bilingual Marketing & Brand Leader |
The Truth About Principal Media
Principal media, the practice of reselling media inventory at an undisclosed margin, is controversial. Critics claim that conflicts of interest nullify the agency/advertiser partnership and raise concerns about the quality and strategic alignment of media impressions. On the other hand, evangelists tout cost reductions that business leaders can’t ignore. The truth about principal media is that it’s a business necessity for agencies, advertisers, and publishers grappling with revenue and budget uncertainty.
Hemisphere Media Group and Entravision partner to launch WAPA Orlando
Hemisphere Media Group and Entravision announced a strategic partnership to launch WAPA Orlando, a new full power broadcast television station with programming to serve the Orlando–Daytona Beach–Melbourne DMA. WAPA Orlando started broadcasting on Entravision’s WOTF (Channel 26).
In 2026, Trust is the new currency in Hispanic Marketing
In today’s political climate, marked by immigration uncertainty, economic pressure, and cultural fatigue, Hispanic consumers are paying close attention to who shows up consistently and which brands appear only when it suits them. By Aldo Quevedo - CEO, Creative Chairman @ BeautifulBeast
Bad Bunny, When a Halftime Show Is More Than a Halftime Show. [REPORT]
Bad Bunny’s selection as the Super Bowl halftime performer raises practical questions for brands. Does his presence drive awareness and help sales? Does featuring an outspoken Latino performer during the nation’s largest sporting event, at a time when Latinos are at the center of immigration raids, inject politics into brand marketing? Can a joyful, dance-driven reggaeton performance help change the narrative and connect with the broader market? By Roy Eduardo Kokoyachuk
THIS ISN’T A HALFTIME SHOW. IT’S A GROWTH STRATEGY
The National Football League (NFL) putting a global Latino superstar on the biggest stage in America isn’t about vibes. It’s about growth, relevance, market share and good business. By David Chitel
The Edelman Trust Barometer [REPORT]
The 2026 Edelman Trust Barometer landed this week, and the shift it highlights feels important for anyone working in communications.
- Previous
- Next
