Top News
Culture Decoded – How Hispanic GenZ Redefines Authentic Brand Engagement. [REPORT]
Hispanic Gen Z consumers are reshaping the way brands connect with culture and audiences.
RFP Best Practices when Selecting a Hispanic-Segment Agency
A practical guide for HR leaders and brand teams to design RFPs that surface culturally fluent, high-performing Hispanic agency partners.
Guess how many brand cue references were needed in a 30-second ad for 100% of people to remember who it’s from?
To explain… Andrew Tindall analyzed System1 and Effie Awards data and found that if your 30-second ad includes seven recognizable brand cues, recall rises to 100%. By Elena Jasper - CMO @ Marketing Architects | Marketing Effectiveness Student & TV Advertising Enthusiast
IMMIGRATION RAIDS IMPACT [REPORT]
Immigration Enforcement Is Reshaping Consumer Behavior, Public Trust, and National Sentiment Our survey findings reveal the consequences of immigration enforcement, particularly ICE raids, on Hispanic communities and broader American society, influencing spending habits, public engagement, brand trust, and national identity.
The end of PR’s vanity metrics era [INSIGHTS]
Here’s a fun PR math problem: 3 billion impressions x zero impact = (yes,) zero. By Catherine Merritt - CEO at Spool
Why Higher Ed CMOs Burn Out Fast
The chief marketing officer has become higher education’s newest indispensable hire. Presidents and boards increasingly expect their CMOs to fix declining enrollment, rebuild reputation, and even stabilize shaky fundraising pipelines while budgets shrink. As The Conversation recently reported, institutions are hiring more CMOs than ever because marketing is no longer viewed as optional. It is mission critical. By Jamie Ceman, Ed.D. - Two-time AMA Higher Ed Marketer of the Year | Ed.D in Change Management and Leadership
The World Cup Playbook Unlocking a $41 Billion Business Opportunity. [VIDEO]
Last month, alma brought together industry experts to talk all things 2026 World Cup and what it means for brands. In case you missed it, we’ve rounded up some of the top takeaways from the session.
Holiday Retail Survey [REPORT]
2025 marks the 40th year of the Deloitte Holiday Retail Survey, and the retail transformation over that time has been remarkable. Holiday shopping has shifted from crowded malls and print circulars to a world of omnichannel convenience, digital discovery, and artificial intelligence-powered tools. Yet one constant remains: The holidays are when consumer behavior reflects both the realities of the economy and the desire to celebrate.
“Advertising that sells”
"Advertising that sells”. David Ogilvy (1911–1999) was “a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". He attributed the success of his campaigns to meticulous research into consumer habits.”
The Hidden Cost of an Empty Marketing Chair
“We’ll manage without a CMO for a few months. The CEO can oversee marketing temporarily. How much damage could six months really do?”
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