HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2017 Total Market: Unplugged

HispanicAd is proud to announce our 4th edition of Hispanic CMO, the most sought after publication in the US Hispanic Market, is available for viewing and download for FREE.  Curated by Gilbert Dávila / Dávila Multicultural Insight and by veteran journalist Adam Jacobson.  To download this year's edition CLICK HERE.

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Market Overview. 

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic TV Upfront Report.  

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Social Marketing Report for our readers.

 

 

 

Univision Communications Inc. announced the appointment of Antonio Roman to senior vice president, Local Media New York Sales for Univision New York. Roman will lead the company’s NY-based sales teams across TV, Digital, Radio and Experiential Marketing.

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • Last week I waxed poetic about the Hollywood film industry and its blatant double standards.
  • The self-proclaimed hotbed of progressive liberalism where greed, sexism, bullying and the exaltation of gun violence is the order of the day.
  • Granted, we ad people might not have the highest moral cred to point fingers when it comes to hypocrisy.
  • In the ad biz we’re all staunchly anti-tobacco until Philip Morris sends us an RFP.
  • Our principles are malleable to say the least.
  • In any case, let’s move west of Madison Avenue and north of the Hollywood hills.
  • Welcome to Silicon Valley.

An examination of Facebook and Instagram campaigns measured by Kantar Millward Brown finds longer-term brand impact is boosted when brands communicate in a more personable and human way. How do you do that? Think of the audience as human beings to be engaged not targets to be cajoled.  by Nigel Hollis

In the fifth and final episode of our "Critical Challenges" series, we dig into the topic of brand safety, featuring highlights from our one-to-one interviews with top marketing executives from around the world.

A new analysis by Korn Ferry shows that while there are still very few Hispanics on large corporate boards, there are signs of improvement.  The study finds that the percentage of Hispanics on Fortune 500 Boards has remained stagnant since 2015, with 2.6 percent of board members being Hispanic as of summer 2017, and 2.5 percent at the end of 2015. Three-quarters of Fortune 500 companies have no Hispanic board members.

Customer behavior and purchase decision-making is growing increasingly complex, driven by multiple factors that include accelerated mass adoption of new technologies and mobility, according to KPMG. In a new KPMG report, Me, My Life, My Wallet, the firm introduces a new customer engagement framework that is designed to help businesses understand the forces that influence decision-making and preferences of today’s customers.

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience stores— outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market.  This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.  

Digital marketers are being taken to the cleaners.  Roughly half of all digital campaigns use multiple data sources, according to a study out today by Forrester. That would include email.  But they lack clarity into data sources and what they are buying.

It’s no secret that in addition to traditional television, viewers also have access to a plethora of Subscription Video On Demand content and virtual multi-channel providers. As the options for these streaming services have grown, so have the means by which viewers can view them on their TV screens.

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