Miami-based independent marketing communications firm CCOM Group announced the rebranding of its business to represent the fluent and ‘always-on’ nature of today’s culture and the agency’s relentless effort to help clients authentically navigate this new and evolved space.

Republica commemorates a decade of trust and partnership with Sedano’s Supermarkets, one of America’s leading independent grocers, and the largest Hispanic retailer in the country.

One of the most common topics to emerge over the past week in relation to the transition underway at WPP is the prospect of a break-up of the company or a major divestiture program. For the most part, we don't think this speculation makes much sense, and if anything, WPP probably emerges from this process as a net buyer rather than a net seller.

With the departure of Sir Martin Sorrell  -- or SMS, as he is lovingly called -- many are now predicting the end of WPP and of agency holding companies in general, along with the business model of the tailor-made, client-specific, integrated agency offering.

I spent an amazing morning today at Media Kitchen’s annual Venture Capital Conference in New York City listening to leaders in media,
investing and banking talk about “new TV”:  the merging of broadcast TV, social video and everything in between.  by Dave Morgan

WPP points the finger at ZBB as the most important factor driving cuts in WPP's agency revenues -- cuts that have taken 35% off WPP's share price from its 2017 high.  Leading industry analyst Brian Wieser identifies ZBB as a major factor suppressing holding company organic growth, along with other factors like increased contract scrutiny.  ZBB is the flavor of the month.  Mention ZBB to an ad agency and watch the panic.  "Here it comes!  Another excuse to cut fees!"

FCB announced that Oneighty° Agency has joined the FCB Network as an alliance. As part of the new alliance with FCB, Oneighty° will be handling all of FCB’s clients in Puerto Rico.

Captura Group announced that Jennifer L. Woods has joined its team as Managing Director. 

Dentsu Aegis Network announces the acquisition of M8.

When you first start out in your career, you might fall back on a mental habit from your early educational experience: distinguishing between days to work hard and learn, and days to relax and have fun. But if you want to get ahead in the advertising world, you’ll quickly discover that the only way to hone your skills and stand out is to approach every day—and every stage of your career—as a school day.

Renée Lavecchia and Federico Hauri have been named Chief Client Officer and VP/ Executive Creative Director respectively for Y&R Miami and the Bravo Group.

The bad news for agencies and other external marketing services providers is that two-thirds of marketers are moving more toward in-house capabilities. The bad news is only 3% of them feel they have perfected the skill sets necessary to adequately handle them internally.

We don't get to pick the era we live in.  We're human, though, and we dream about other times and other places.  Given a choice, today's agency CEOs might dream about turning back the clock sixty years or so, when the world -- and the ad agency within it -- was much simpler and a lot more fun.  By Michael Farmer

Holding company shares are falling.  Their ad agencies are shrinking, with low morale, low salaries and hiring freezes.  Accenture and Deloitte are the new, growing competitors.  Advertisers are cutting spend but investing in-house.  Chief Creative Officers are disappearing, not entirely due to sexual harassment charges.  Confused by some or all of this?  Read on!

If we were on a guided tour of the advertising industry, here are the points of interest that ought to be on every sightseer's list. 

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