The Coca-Cola Company launched a new advertising campaign for its flagship soft drink, which celebrates the positive values of the brand in stories of everyday life.

Chicago community leaders and local activists are joining the national corporate accountability organization Infact in a protest outside Leo Burnett, the advertising agency that created the Marlboro Man image-which has made Philip Morris's Marlboro the #1 cigarette among US youth.

The Association of Hispanic Advertising Agencies (AHAA) announced it's 15 member 2001-2002 board of directors at AHAA's conference in Phoenix.

The San Jose Group announced the launch of its “God Campaign” for the Hispanic Christian Churches Association (HCCA). The campaign, which includes print, radio, television and interactive advertisements, is targeted to the Hispanic market and will run until July 23, 2001.

Pennzoil motor oil has selected Publicis Sanchez & Levitan in Dallas (formerly SiboneyUSA-Dallas) to handle its national Hispanic advertising campaign.

For the sixteenth consecutive year, principals of La Agencia de Orcí & Asociados will be teaching their annual University of California Los Angeles (UCLA) Extension college-level course.

Maya Advertising & Communications celebrates its eighth consecutive year as the Latino agency of record for Pepco, the Washington area's electric company, launching communications campaigns targeting the Hispanic community.

The Hispanic campaign for Paramount's Great America's 25th Anniversary season features the New WOW! Card, which lets visitors come back to enjoy all the thrills the park has to offer, free all season long with the purchase of a full priced ticket on their first visit to the park.

In a highly competitive review between incumbent Uniworld, Zubi Advertising, Cruz Kravetz:IDEAS and The Bravo Group, the decision was made in favor of The Bravo Group.

Zubi Advertising is the AOR for all other Ford Motor Company lines.

Wells Fargo has launched its first multi-market brand advertising campaign aimed at the Hispanic market to position the company as the financial provider of choice for the nation's fastest growing ethnic group.

Creative Civilization - An Aguilar Agency has joined forces with Tuerff-Davis EnviroMedia, Inc. of Austin, Texas to develop all future advertising messages for the Don’t Mess With Texas, statewide litter prevention campaign.

Call for Stories. Writer and Performer seeking inspirational and insightful stories from the Hispanic advertising trenches for use in developing a story collection (in the spirit of Asopao for the Soul) and possibly a performance piece based on characters (i.e.

Verizon Communications has appointed a new partnership of Draft Worldwide, New York, and Lowe Lintas & Partners, New York, as its advertising agency of record.

Anheuser-Busch announced a new ad campaign for Tequiza, encouraging adult consumers to, "Speak your mind. Drink your beer."

Sam Pagan has joined Newsday's Spanish language newspaper Hoy in New York as National Sales Manager. Previously, Mr. Pagan was heading the Northeast Sales office for SportsYa!, a sports internet venture targeting the Hispanic Market.