Moroch Partners is expanding its sales promotion and event marketing capabilities and fortifying its Hispanic marketing unit by announcing new management roles.

Creative Civilization - An Aguilar Agency has named Lorraine Pulido-Ramirez an account executive in the account service department.

Lincoln Mercury has named The Bravo Group as it's new Hispanic advertising agency of record to handle its expanding Hispanic marketing business.

CreatAbility is launching this month an U.S. Hispanic campaign for Holiday Inn hotels.

According to this year's Los Angeles Area Emmy Award nominations recently announced by the Academy of Television Arts & Sciences (ATAS), KMEX-TV received four nominations in various news categories.

They include:

Kmart Corporation named Don Coleman Advertising as its multicultural agency of record, expanding its African-American advertising and marketing support to include Kmart's Hispanic promotions.

Montemayor y Asociados announced that Nelda Carrizales Skevington has joined the agency as public relations manager.

Radio Unica announced the acquisition of the assets of Miami-based MASS Promotions ("MASS") and related companies that provides promotions and merchandising services to clients targeting the Hispanic market.

Environics Communications, Inc. announced it has relocated its U.S. office to One Landmark Square in Stamford, Conn., to accommodate further expansion in the United States.

More than two-thirds of major U.S. advertisers use Labor-Based compensation agreements with their advertising agencies (up from 53% in 1997), according to a new study just released by the Association of National Advertisers, Inc. (ANA).

Media Planning Diversity, a specialized unit of Media Planning Group (MPG) devoted to the U.S. multicultural marketplace, has formally opened the doors of its NYC-based office.

When considering which cool new products to buy, kids and teens are most likely to look to friends for advice, and many children under 12 would try a new product if it was suggested by their mother.

Media buying will not change in the next few years. Neither, technological advances nor media segmentation will affect basic media buying strategies. Frequency, reach, and placement will still be factors to consider in media buying.

Taco Bell Corp. introduces the Grilled Stuft Burrito to the Hispanic community in an original and creative ad campaign aimed specifically at this market.

BBDO New York announced that is has formed a strategic partnership with The S/R Communications Alliance, a unique holding company focused on the establishment and/or acquisition of urban/multicultural communications companies.

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