Jupiter Media Metrix reports that while online ad spending in the U.S. will increase only five percent in 2001, it will rebound and grow at a compound rate of 22 percent over the next five years - reaching a total of over 15 billion dollars by 2006.
British Airways has selected Miami-based Publicis Sanchez & Levitan, the recently formed Hispanic marketing unit of Publicis in the United States, as its Agency of Record for the Latin American region.
Líderes Entertainment Group Inc., an affiliate of Grupo Cisneros and Telefonica Media, has teamed up with industry veterans Allen Bloom and Douglas Logan of Total Compass Entertainment LLC to form a new entertainment company focused on producing live family entertainment for Hispanic audiences in
Bank of America has appointed Wendy Dixon as Multicultural Marketing executive to lead the development, implementation and measurement of marketing strategies for fast-growing multicultural customer segments, such as Hispanic, Asian-American and African-American.
Carlos Montemayor, founder and Chief Executive Officer of Montemayor y Asociados, will be honored on Aug. 30 at HISPANIC Magazine's 10th annual Hispanic Achievement Awards for his contributions to the communications field.
Ornelas & Associates announced that it has added four members to its staff: Kelly McDonald, director of client services; Ben Logan, account planner; Manuel Villegas, copywriter; and Victor Rodriguez, creative producer.
The San Jose Group (SJG) announced that Ozzie Godinez joined the agency as account director. Godinez will utilize his varied marketing experience to serve SJG's clients as the agency's roster continues to grow.
Burson-Marsteller has been selected as the Public Relations agency for the 2nd Annual Latin GRAMMY Awards, it was announced by Recording Academy and Latin Recording Academy President/CEO Michael Greene.