It’s true that the six largest “traditional” owners of agencies grew by only +2.1% organically in 2018.  While this was up from +1.0% in 2017, it was still down from +3.6% growth in 2016 and 4.8% in 2015.  

As bundled offerings seem to be regaining favor among marketers seeking simplified agency relationships, COMvergence is out with a new study of integrated reviews in the U.S. over the past two years.

The ANA (Association of National Advertisers) announced the formation of a new initiative called the ANA Trust Consortium to help its members address the issue of trust between marketers and the digital supply chain.

Republica Havas announced the appointment of Arlene Armenteros to the new role of senior vice president, head of client services, and the promotion of Laura I. Socorro-Santoni to vice president, group account director.

Have you ever wondered why you failed to convert a call or meeting into new business? If so, this post is for you.  by Mark Duval - The Duval Partnership

Recently launched Venus Media Group is expanding! Sylvia Herrera as the Business Development Manager.

Miami based Zubi is embracing its past to unlock a bigger future. The company is writing the next chapter in its history by bringing to life a new positioning and re-envisioning its brand.

VMLY&R announced the 2020 Census Media Vendor Day for the 2020 U.S. Census Paid Media Campaign. The event is designed to be accessible for media outlets that cover a wide range of audiences, demographics, and channels, as well media outlets that are small businesses, and women- or minority-owned.

The agency’s 14 awards include two Best in Show entries, one Best in Show Honorable Mention, two Gold Addys and nine Silver Addys. CCOMGROUP’s award – winning work included multiple disciplines such as film, social media campaigns., online webisodes and multiplatform campaigns for clients, Florida Power & Light and Southeast Toyota Distributors.

VPE Tradigital Communications (VPE) announced that Maricela Cueva has been named president of the agency. 

If I asked a group of ad planners what the one thing they most want from their creative partners, it’d be ‘collaboration.’  That's because, like it or not, there is a deep insecurity lurking that whatever brilliant brief we arrive at will be completely ripped apart — or worse, ignored — by the creative people it is intended to inspire. Maybe it’s the intangibility of strategy — its ambiguity in the creative process — that makes us seek any evidence of our value to others.  By Ed Tsue- Anomaly / Group Strategy Director / Managing Director

This report is full of actionable data that can help inform your own agency’s new business strategy. Gain insight into the typical agency sales process, responsibilities of in-house sales reps, and the tools and methods used to attract and close new business.

Some marketing and advertising insiders have recently implied that it’s becoming more common for agencies to be “ghosted” by clients. This would be yet another disturbing trend for agencies to contend with.  by Mark Duval / The Duval Agency

Lopez Negrete Communications, Inc. walked away with 21 American Advertising Federation–Houston Chapter awards, including “Best of Show” in the Broadcast category. This marks the 16th consecutive year the agency has earned a “Best of Show” award.

"Acquire and squeeze," the principal strategy used by holding companies to grow and prosper during the past 30 years, has reached the end of the line.  Investors are worried about the future, and they're downgrading holding company shares. New holding company strategies are required.  What are they?  What should holding companies' CEOs do?

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