Creative | HispanicAd.com

Copa Airlines supports Panamanian Soccer team headed to World Cup

May 15, 2018

Copa Airlines, the Panamanian Football Federation (FEPAFUT) and many popular Panamanian recording artists presented “Sube la Marea,” (“The Tide Rises”) a new tribute song for the Panama National Football team that will participate for the first time in a Soccer World Cup.

Amscot Financial launches multi-ethnic, Spanish Bi-lingual campaign

May 15, 2018

Amscot Financial—the Florida-based company providing convenient, consumer-oriented financial services through its network of retail branches— reveals its latest Spanish-bilingual campaign geared toward a growing and evolving Hispanic consumer segment.

Republica Announces the Promotions of Michael DeJesus and Federico Giraldo to Creative Directors

May 08, 2018

Republica announced the promotions of Michael DeJesus and Federico Giraldo to creative directors. In their expanded roles, DeJesus and Giraldo will report to Chief Creative Officer (CCO) Milton Lebron and help lead the agency’s award-winning creative team.

One Day at a Time Can’t Come Fast Enough for Latinas

April 24, 2018

Young Latina Fernanda Vazquez received her first paycheck and celebrates with her extended family in a tender moment of accomplishment in “Girl’s First Check” by Wells Fargo. Notable? Yes, as it was one of the first national ads that featured one of the biggest, yet least acknowledged, shifts occurring in the U.S. Hispanic market – the professionalization of Latinas. By Stephen Palacios, Principal, Ahzul

Cannes Lions And ANA Launch CMO Growth Council

April 18, 2018

The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has announced the launch of the CMO Growth Council in partnership with the ANA's CMO Masters Circle.

Creating genetically modified people

April 17, 2018

By Gonzalo López Martí Creative director, etc / LMMiami.com

Plastic surgery has been around for several decades now.
What began as a technique to repair scarred tissue gradually evolved into human sculpting for aesthetic purposes.
The goal: to increase the self-esteem of the “patient”.

Creativity wins effectiveness contest once again

April 17, 2018

Back in January, Edward Kim Vice President, Strategy, Nielsen Catalina Solutions, presented “Five Keys to Advertising Effectiveness”. The presentation reported on the findings of over 500 studies of CPG brands conducted during 2016-2017 that sought to understand the sales contribution of five key drivers of effective advertising, including a comparison of TV versus digital. by Nigel Hollis

How do emerging technologies affect the creative economy? [REPORT]

April 14, 2018

Research suggests some ways artificial intelligence, augmented reality, virtual reality, and blockchain are reshaping creative work.

Messi and Neymar join Mastercard’s slate of iconic sports ambassadors

April 12, 2018

For the first time in history, a brand brings together two football superstars of Latin America, Lionel Messi and Neymar da Silva Santos Jr. (Messi and Neymar Jr.), in an integrated marketing and communications platform to score against childhood hunger and malnutrition in LAC.

The Hispanic Color Palette Is Diverse

April 12, 2018

Being in multicultural advertising, I’m always looking for images to use in presentations and on behalf of client work. What I’ve discovered is how hard it is to find any kind of diversity in the Hispanics represented in stock imagery. by Karla Fernandez Parker

Should you advertise your product/service for Mother's Day on the Hispanic market?

April 05, 2018

No, no and no. Stop. Niet. Nein. Stay away! Don't even think about it. Leave it to me! I do this for a living, seriously. It's how I pay for my frijoles! Yankee go home!

Y&R Miami and Bravo Group name new Chief Client Officer and VP Executive Creative Director

April 03, 2018

Renée Lavecchia and Federico Hauri have been named Chief Client Officer and VP/ Executive Creative Director respectively for Y&R Miami and the Bravo Group.

Castagna named Head of Integrated Production at LUNA United

March 13, 2018

LUNA United announced that Adrian Castagna has joined as Head of Integrated Production.

The real power of a brand lies in memory

March 13, 2018

I have seen ‘brand’ referred to as if it were something to rank alongside production, supply chain and capital; a part of doing business rather than something reflective of how people remember their interaction with a brand. But to do so diverts attention from the importance to shaping and framing those memories to best effect. by Nigel Hollis

Lopez Negrete Communications Celebrates 15-Year Winning Streak at 56th American Advertising Awards

March 09, 2018

Lopez Negrete Communications, Inc. got the nod of approval by the competition’s judges for a wide assortment of work created on behalf of its clients, including Walmart, Community Coffee, Lone Star College, the Houston Dynamo, and Fiat Chrysler Automobiles, and highlighted by a “Best in Show” in the Broadcast category. This marks the 15th consecutive year that the agency has earned “Best in Show” honors.

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