Creative | HispanicAd.com

6 Can't-Miss Insider Pitching Tips for Creative Agencies

July 17, 2019

This week, I’ve rounded up six valuable tips on pitching from agency insiders. Some come from industry experts who have previously shared their expertise on The New Business Blog and some were sourced from other online sources. All of them will help you win your next pitch. As we approach the time of year when major decisions will be made for next year’s marketing budgets, take a look and think about opportunities to improve your “pitch game.” by Mark Duval - The Duval Partnership

Creativity’s back and it’s never been less effective

July 13, 2019

After last year’s Cannes Lions, I opined that there was not enough talk about what we were there to celebrate: great creativity. I’m pleased to report that this year there was much more talk of how to create winning content. But I was shocked – and maybe I shouldn’t have been – to learn that creative award-winning ads have never been less effective. by Daren Poole - Global Head of Creative / Kantar

How AI and Machine Translation Are Changing the Language Services Industry

July 10, 2019

As businesses work to localize their marketing strategies, advances in artificial intelligence (AI) and machine translation (MT) are making it easier to customize content for multinational audiences. As a result, the language services industry—which specializes in translation and localization—is experiencing a huge digital transformation, leaving translators and other language experts increasingly anxious about the future of their profession.

Casanova//McCann Is Most-Awarded Hispanic Agency at Cannes Advertising Festival - For Second Year in a Row

July 03, 2019

Casanova//McCann announced that it was the most awarded Hispanic advertising agency at the 2019 Cannes Lions International Festival of Creativity. This is the second consecutive year that Casanova//McCann has earned this recognition.

Richards/Lerma’s Flor Leibaschoff named as DMN 2019 Women to Watch Honoree

May 30, 2019

The prestigious DMN Marketing Hall of Femme and Women to Watch program recognizes female marketers who have taken risks, pushed limits, and achieved standout success in their marketing careers.

What Types of Personalized Content Appeal to Consumers?

May 16, 2019

Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.

Domino’s Carryout Insurance – Free Protection for Your Most Delicious Asset

May 15, 2019

Accidents happen and that's why Domino's introduced its CARRYOUT INSURANCE® or SEGURO PARA LLEVAR, in Spanish, a free insurance for all carryout orders.

PUBLICIS CHIEF GROWTH OFFICER AND TOP CREATIVE DIRECTORS DISCUSS INNOVATION AND CREATIVITYAT 2019 CMC ANNUAL SUMMIT

May 14, 2019

The Culture Marketing Council: The Voice of Hispanic Marketing pulls out the stops when it comes to delivering high-caliber content and featuring the biggest players in the multicultural industry as speakers—and the innovation and creativity tracks at the 2019 Annual Summit taking place at the Statler Hotel in Dallas on June 10-12 is also gearing up to be a show stopper.

Lebrón named Executive Creative Director at Walton Isaacson

May 11, 2019

Lebrón was previously Chief Creative Officer of República Havas in Miami. He will now be based out of Walton Isaacson Los Angeles, leading all work for that office as well as WI Chicago, Dallas and New York.

Kickstarting Creative Success [REPORT]

May 11, 2019

Creative planning, media planning, and defining brand objectives often happen in siloed paths when kickstarting a creative campaign. When this happens, the marketer can end up with creative that does not align with the media plan or the brand objectives leading to ineffective campaigns, unnecessary change orders, and wasted money.

Gallegos United creates “STORYTELLERS” at CAAMFest FILM FESTIVAL 37

May 09, 2019

GALLEGOS Unitedand LUNA United showcased “Storytellers” at CAAMFest Film Festival 37. The video will be shared with festival attendees on opening night May 9th, prior to film screenings, as part of Comcast’s sponsorship package.

Toyota launches Corolla Sedan from Conill

May 07, 2019

Today’s generation of Latinos in the U.S. are noticeably expressive, straightforward and determined – just like the all-new Corolla sedan. They embrace their heritage and show it to the world. The commercial titled “WE”, directed by David Vergés, captures how this empowered generation is standing out and leaving its mark throughout society.

2019 U.S. Hispanic Young Lions Competition Winners

May 01, 2019

The Circulo Creativo just announced the winners of the 2019 U.S. Hispanic Young Lions Competition.

John Leguizamo Encourages Fans to Find Their Passion and Pursue Their Dreams in New Pepsi Commercial

April 26, 2019

During the Billboard Latin Music Awards telecast on Telemundo, Pepsi premiered a new national television advertisement starring award-winning actor John Leguizamo.

The Evolving Role of the Celebrity Spokesperson

April 20, 2019

As ads during this year's Super Bowl featuring Harrison Ford, Sarah Jessica Parker, and Jeff Bridges show, brands can still get a great deal of impact with a high-profile campaign featuring the right celebrity spokesperson. But what is changing is how brands are hiring and activating celebrity endorsers, especially as digital and social channels provide fans more access to celebrities they're eager to get content from, even in the form of an ad.

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