Lopez Negrete Communications, Inc. walked away with 21 American Advertising Federation – Houston Chapter awards, including a "Best in Show" in the Broadcast category. This marks the 14th consecutive year that the agency has earned "Best in Show" honors.

Círculo Creativo announced that Gustavo Lauría has been elected as Chairman of the Board of Directors. He succeeds Luis Miguel Messianu who, after two successful years as Chairman, announced his decision to step down from the board.

Latin restaurant chains get lost crossing continents when they lose touch with their brand culture, their true recipe for success. Menus may not translate to new U.S. markets, even heavily Hispanic ones, but authentic brand culture and communications will always transcend time and place.  by Stephen Rosa / (add)ventures

Imagine, if you will, a thick hamburger patty being pulled off a sizzling grill and laid on a freshly toasted bun. Cheese slowly melts on the patty while it’s topped with lettuce, tomato and secret sauce drips as the top bun is perfectly placed. Now imagine two hands reaching to grab the delicious-looking burger. You see the person open their mouth, take a bite and close their eyes to enjoy each moment of the experience. Their eyes open and the only thing left to do is smile.  Which of these moments — the images of the burger or the person eating it — do you think communicates great taste at higher levels?

We all know that creativity matters when it comes to advertising, but I will bet that this is where the agreement stops. Is creativity a means to get attention, a means to focus attention on the brand or a means to accentuate an impression of the brand? In reality the answer is all three.

Whether you’re looking at social media feeds, mobile sites, advertising dollars, or global internet traffic in 2016, digital video became a top priority for digital publishers and advertisers alike.

Miami-based creative shop Alma Ad announced an expansion of their management team after winning 9 new accounts that fueled the agency’s growth by one-third in just two years.

Paco Olavarrieta has joined d expósito & Partners as a Partner and Chief Creative Officer. The minute we found out, we offered him the opportunity of a Q&A with HispanicAd.com. Here, creative guru Paco Olavarrieta speaks about the U.S. Hispanic Market, Creativity, Total Market, the present and the future of our industry, salsa dancing, red wine and more.

HispanicAd.com has learned that Paco Olavarrieta, the award-winning creative leader and a trailblazer in both the U.S. Hispanic Market and the multicultural arena, has been named a new partner and Chief Creative Officer at independent agency d expósito & Partners, LLC.

DishLATINO launched Sigue Haciéndola, a campaign recognizing and celebrating U.S. Hispanics, from their cultural heritage to the values, dreams, and even challenges that inspire them to keep moving forward.

Audi, Anheuser-Busch, Airbnb and other Super Bowl advertisers risked controversy this weekend with ads that were seen as having a progressive edge. But how risky is it, really, for advertisers to take a progressive stance in a mass-market settin

This marks the second consecutive year that Bud Light breaks a Spanish-language ad during the Super Bow and this marks the first-time ever that Estrella Jalisco is featured in a Super Bowl ad.

The TV commercial titled “Best Friends” was developed under Honda’s ‘Power of Dreams’ strategy and is a follow up of the award-winning “Space for Dreams”, a previous CR-V spot created by Orcí.

By Gonzalo López Martí - Creatve director, etc. / LMMiami.com

  • Here’s a review of the ads on last Sunday’s annual sports & marketing extravaganza.
  • As usual, I wrote this off the top of my head, making the effort to view the material as actual consumers do: surrounded by noisy friends and family, eating processed food, mildly inebriated on cheap beer and simultaneously checking various mobile devices.

Part of State Farm’s Hispanic social presence, Alma also developed a mini online sitcom rooted in Hispanic insights called Los Asegurados or The Insured in English.

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