The Creative Board of FUSION, the cable network of Fusion Media Group (FMG), announced an open call for scripted and unscripted television projects. This initiative builds on the commitment by FUSION and its Creative Board to generate new opportunities for young storytellers who span different ethnicities, races, sexual orientations, genders and religions. The open call is aimed at helping to level the playing field for underrepresented creative talent, with or without agency representation, who want to tell stories that are otherwise going unheard.
Ascential, parent of The Cannes Festival of Creativity is restructuring its Lions awards program, eliminating more than 100 subcategories in the process. The Lions festival will also be shorter — by three days — going forward. The company has been under pressure to restructure from holding companies and agencies that have concluded the annual awards program had become too bloated with awards that made little sense, were too expensive and were generally too complicated a process.
Category winners in the 17th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced.
NBCUniversal Telemundo Enterprises announced the expansion of Fluency Studios with the launch of “Fluency Plus,” a new, bilingual digital production studio.
Cubavera, Perry Ellis International’s Latin menswear brand, celebrates Latin culture with the launch of the Wear Your Heritage web series. The campaign focuses on sharing the individual #SoyLatino stories of influential celebrities, athletes and community leaders and unveils what it is that connects them to their Hispanic culture.
At a time when immigration is at the forefront of cultural conversation, Johnnie Walker is launching a new spot titled “Citizenship*,” which brings attention to the diverse backgrounds that represents the rich fabric of America today. The new creative, which is part of the brand’s ongoing Keep Walking America campaign, showcases the journey to becoming an American citizen.
Gender stereotyping in advertisements is a common tactic used for many brands and products to portray their target audience. Whether it’s the strong, luxurious shampoo that only features women with beautiful, long hair in their commercials or the newest camping gear that only shows a male on the packaging. Brands are consciously choosing to highlight and promote to one gender over the other. Are consumers aware of this gender stereotyping? Do they like having products for one gender over the other? Should the advertising industry even contribute to gender stereotyping?
While computer scientists have been touting artificial intelligence (AI) for more than half a century, the technology is just starting to reveal its potential. In spite of the hype, machine learning, deep learning, computer vision and natural language processing have quietly become entrenched in many people’s daily routines.
Last week Kantar Millward Brown hosted a webinar titled 'Create Digital Ads that Drive Brand Growth'. Tip number one was to “Make people feel something” and tip number two is the closely related “Stand out at the start”. Yes, with digital video you have to engage those emotions quickly. by Nigel Hollis
Picture this, you’re a senior marketing executive and your Hispanic ad agency has just presented a creative idea for your next campaign. You like the direction but suddenly you ask the question: “Have you seen what our General Market agency presented? Why wouldn’t that work for Hispanic? What’s not Hispanic about it?” Pressured to find synergies and budget efficiencies year over year, the temptation to adopt a “one size fits all” approach that may not only save production and agency fees, but could also save valuable time by reducing the number of meetings is a reality facing many marketers in America. By Isaac Mizrahi - Co President, Chief Operating Officer of ALMA
The Círculo Creativo has announced María "Maru" Bernal, VP Creative Director at Lápiz, and Norberto "Norbi" Zylberberg, CCO & Founder at Socialisssima, as the entity’s new Vice Presidents.
It’s a big marketing move for SeaWorld Parks and Entertainment as it seeks to build its share of Hispanic vacationers and local visitors through direct Spanish-language communication — something never done before on a major level. BY Adam R Jacobson, for HispanicAd