Payless ShoeSource, Inc. is launching a new advertising campaign for the U.S. Hispanic market inviting Latinos to visit Payless ShoeSource for what's new and fresh in footwear.

KREE8 Productions' director Simon Brand will shoot the Mervyns' Christmas commercial in the style of a musical extravaganza. The commercial will feature singer Carlos Ponce and a numerous cast performing to holiday music written especially for the thirty-second spot.

Pennzoil-Quaker State Company has chosen a television commercial originally created for Hispanic consumers by the Dallas unit of Publicis Sanchez & Levitan, to run in English as part of their general market advertising.

Miami-based production house Letca Films –headed by Jorge Colón and Melanie Colón– announced an alliance with ProDUCKtions of Barcelona, Spain.

The Advertising Council, in partnership with the National Underground Railroad Freedom Center and Leo Burnett USA, announced the launch of a public service advertising (PSA) campaign designed to inspire a new generation of "Freedom Conductors." Agency partner Leo Burnett initiated and developed t

Linda Gonzalez, founder and president of Viva announced that Ramon Martinez, former editor of MAXIM En Español, has been named the new Senior Creative Director for Viva Partnership in Miami.

Publicis Sanchez & Levitan, the Hispanic marketing agency of Publicis in the U.S., has been awarded the coveted 2002 Radio-Mercury Award, making it the only Hispanic advertising agency ever to win it for a second time.

Casanova Pendrill recently launched a new campaign for the DirecTV Para Todos service focusing on the power of DirecTV Para Todos programming to connect consumers to a new world of entertainment via their satellite television.

Mendoza Dillon has been awarded four 2002 Telly Awards for outstanding creativity and production values.

Lápiz, a Chicago-based Hispanic marketing agency and part of Bcom3 Group's Pangea, won gold in the Household Supplies & Services category for its Gain Hispanic campaign at the 2002 EFFIE Awards held June 5. It was the only Hispanic agency to win a gold EFFIE at this year's awards show.

The Circulo Creativo del Mercado Latino USA National Mentorship Program (NMP) was launched as a major initiative of the Circulo Creativo del Mercado Latino USA (CCML). CCML unveiled the mission and goals of Program as well as the history preceding it's founding

Acento Advertising, headquartered in Los Angeles, recently proved at the 2002 Effie Awards that an independent Hispanic shop can beat the industry giants.


Lápiz, a Chicago-based Hispanic marketing agency and part of Bcom3 Group's Pangea, recently took first prize and three of the top four awards out of nearly 50 entries at the Círculo Creativo Awards.

McDonald's restaurants continues to target the U.S. Hispanic by launching a culturally relevant Dollar Menu brand campaign created by The Bravo Group, the leading Hispanic communications agency in the country.

A challenging year has had a varied effect on morale within the creative industry, a new survey shows. Thirty-eight percent of advertising and marketing executives polled said morale at their companies has declined from one year ago. But almost as many, 35 percent, said the mood has improved.