With total spending on digital advertising in the U.S. surpassing that of TV advertising in 2016, scrutiny on this growing market is increasing. Recent news headlines have highlighted the concerns of senior marketers about whether digital can deliver on the promises of ad campaigns.

Though they are breaking new ground in many ways, “digital home assistants” – such as Amazon Echo and Google Home – are also leveraging consumers’ proven comfort with using speech to operate digital devices.

Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display, video, and mobile inventory. This initiative promotes trust and transparency in digital advertising and improves cross-media comparability.

With technology embedded in much of our daily lives, it’s no surprise that more and more items are being outfitted with built-in connectivity. Consumers’ adoption of internet-enabled devices isn’t a given, however, and it’s worth exploring why acceptance has been so fragmented across categories—as well as what the industry can do to accelerate usage.

The promise of cost efficient, real-time targeting means that programmatic advertising has taken the digital ad industry by storm. Magna Global predicts the market for global programmatic will double between now and 2019. However, the evidence suggests that programmatic still has a long way to go before it delivers on its promise.  by Nigel Hollis

Signaling an accelerating shift in the digital video market consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 percent over the past year, from 52 percent to 23 percent, according to findings from the Accenture 2017 Digital Consumer Survey.

New research released by Kantar Media warns that, if the advertising industry doesn’t find a way to measure performance accurately and consistently, Proctor & Gamble’s threat to pull spend from digital advertising will be just the tip of the iceberg.

Univision Communications Inc. (UCI) announced the launch of a weekly “El Chapo” aftershow, “El Chapo Ilimitado” (El Chapo Unlimited), with AT&T serving as the presenting sponsor.

The Podcast Consumer 2017, the latest in Edison’s annual study of the medium, contains all new data on podcast users in America, derived from the Infinite Dial 2017 study (conducted in partnership with Triton Digital) and the latest from Edison’s Share of Ear® research.

Yes, there are many countries where the spend on digital has now surpassed TV. Yes, the average share of spend on digital worldwide is about 33 percent.  by Nigel Hollis

Ad technology makes it possible for advertisers to reach specific target audiences on Web pages that can hurt an advertisers’ own brand.  

As a researcher focused on multicultural consumers in the U.S., my first thought is, how does programmatic sampling affect multicultural sample? But before we get into the implications of that, let’s demystify the concept of the practice.

Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere.

Univision Communications Inc. (UCI) has launched Uforia Audio On-Demand.  

Univision Communications Inc. (UCI) has launched Uforia Audio On-Demand.  

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