HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2021 Hispanic Content, Data & Social Report.  A comprehensive look at the importance of understand, analyzing and usage of data to make effective and efficient marketing decision to reach US Hispanic Consumers.

Forty-four percent of U.S. Latinos have never listened to a podcast and 20% have not listened to a podcast in the last month, but a new study finds that 67% of U.S. Latinos who don’t listen to podcasts already listen to spoken word audio.

The rising ad dollars also speaks to the notably broad audience that now listens to podcasts. That’s a key shift, particularly as advertisers look to podcasting for new opportunities.

The Latino Podcast Listener Report 2021 from Edison Research finds that 36% of U.S. Latinos age 18+ (16 million people) have listened to a podcast in the last month, which is a 44% increase over 2020 (25%). This is narrowing the gap with the overall 18+ U.S. population, of whom 40% are monthly podcast listeners. New research shows that this dramatic increase comes from both English-dominant and Spanish-dominant listeners.

THEMA America, a Canal+ group company, announced the launch of Kanal D Drama’s standalone SVOD app dedicated exclusively to Turkish dramas dubbed in Spanish.

The National Association of Broadcasters won’t be moving forward with the NAB Show, a move that also cancels the co-located Sales and Management Television Exchange and the Radio Show, co-produced by the NAB and the Radio Advertising Bureau.  By Adam Jacobson - Radio TV Business Report

Univision Communications Inc. announced that Univision, UniMás and Galavisión are available on YouTube TV. 

Will digital ad spending continue chipping away at non-digital budgets? Corey's interest is piqued by a new finding that shows 30% of businesses think they need more digital marketing.

Being successful in a "virtual world" is more than just finding space to put your laptop and an available power outlet. As the majority of marketing teams around the globe transitioned to working remotely, whether "for now" or "forever," this transformation has created new challenges for both individuals and managers when it comes to effective time management and productivity practices.

Roku published the results its annual survey that provides insights into consumer TV viewing behaviors and preferences and how the pandemic accelerated the ongoing shift to TV streaming.

90% of Americans say the internet has been essential or important to them, many made video calls and 40% used technology in new ways. But while tech was a lifeline for some, others faced struggles

Helping to prevent a breach — and protecting proprietary data — is mission-critical for brand managers

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic TV Programming Report (previously Hispanic TV Upfront Report) for our readers.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

Entravision Communications Corporation announced that the Company has acquired the remaining 49% interest in Cisneros Interactive. Entravision now owns 100% of Cisneros Interactive, having first acquired a majority stake in the company in October 2020.

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