Traditional agencies have worked hard to get up to speed on digital. Digital agencies have worked hard to get up to speed on branding. The industry is now filled with amazing expertise that can virtually build anything we can dream up.   By Eric Prado, Founder of fireflyhigh & Professional Training & Coaching Consultant.

Most individuals likely don't spend much time wondering how the products they use every day are developed. Generally speaking, they identify the products that appeal to them and then bring them into their lives without thinking too much about how they came to be—their drinkable yogurt, their antioxidant beverages and their rippled toilet paper.

Millennials say they are spending more time with video and social, but they are not necessarily cutting back their time with other media.

Early in the internet age, Hispanics were on the wrong side of the digital divide, lagging the general population in terms of internet access. Now, the majority are internet users, though Hispanics still underindex a bit for internet penetration.

The UPS study found that almost all avid U.S. online shoppers (97%), made purchases on marketplaces, up 12 points from 2016, and that 81 percent cite price as the most important factor when searching for and selecting products online. According to respondents who purchased from an international retailer (47%), 43 percent were driven by lower prices on U.S. marketplaces and 36 percent wanted unique products not found from U.S. retailers.

UnivisionDeportes.com announced a partnership with juanfutbol to launch Univision’s social-first soccer channel.

ThinkNow Research revealed in its latest study ThinkNow Money™ Report 2017 that although U.S. Hispanics are the highest users of smartphones, they are not rapidly adopting mobile-app based payment methods. The study found a low level of awareness of mobile wallet options with more than 20% of Hispanics having never heard of Apple Pay, Samsung Pay and Android Pay.

Despite wide concern about cyberattacks, outages and privacy violations, most experts believe the Internet of Things will continue to expand successfully the next few years, tying machines to machines and linking people to valuable resources, services and opportunities

The fundamental problem with digital advertising today is that too many ad formats are truly disruptive.   by Nigel Hollis

The smart-city market is in its early stages of development.  Some of the most common applications include transportation and parking, energy management, water management, lighting, environmental monitoring, public safety and communications, waste management and smart buildings.

Digital marketing agency The Story Room announced today that it will handle brand strategy and digital marketing services for the 2017 CONCACAF Gold Cup, the continental championship that will be played throughout July in 14 venues across the United States.

The third annual Bot Baseline Report, released today at the ANA Advertising Financial Management Conference, revealed that the economic losses due to bot fraud are estimated to reach $6.5 billion globally in 2017. This is down 10 percent from the $7.2 billion reported in last year’s study.


Pew Research Center surveys find that seniors are also moving towards more digitally connected lives.

We have been witnessing a reinvention of TV content creation for a few years now. It probably started with “The Sopranos” on HBO, was accelerated by Netflix’' “House of Cards,” and has now permeated national, cable and Internet-based “TV.”

Achieving transparency in the programmatic media buying ecosystem remains a persistent challenge for marketers, but there are steps companies can take to ensure that their agencies and media partners are held accountable for digital ad expenditures, according to a new study.

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