Digital

2024 Digital Media Trends [REPORT]

This year’s Digital Media Trends point to continued industry disruption—not just from streaming, social, and gaming, but also from how these media and technologies combine. As these disruptions mature, their convergence sets up the next revolutions. Companies need to lead these advancements—or risk living in another’s vision.

How marketers can advance personalized marketing across the digital advertising ecosystem

In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital media across computer and mobile and connected TV.

Why Businesses Should Be Thinking About Measurement First

Effective digital advertising is critical for businesses, no matter their size. For smaller businesses it can be essential for sustainable growth. Increasingly though, effective digital advertising hinges on having high quality measurement signals to take full advantage of AI and understand the impact of each dollar spent on marketing efforts. Hence the marketing maxim, "You can't manage what you can't measure."

How Teens and Parents Approach Screen Time [REPORT]

Most teens at least sometimes feel happy and peaceful when they don’t have their phone, but 44% say this makes them anxious. Half of parents say they have looked through their teen’s phone

Hispanic Leaders Believe GenAI Will Have Positive Impact, but Concerns Remain

While Hispanic technology leaders believe generative AI (GenAI) will have an overwhelmingly positive impact on their organization, a large majority say they are concerned about managing the associated risks and mitigating the potentially negative impacts.

UNITING IN THE AI ERA EMBRACING TECHNOLOGY AND COLLABORATION FOR COLLECTIVE SUCCESS

I just attended the annual Pulse conference at UCLA Anderson. The conference brings together leading executives to share insights and perspectives on the current trends, opportunities, and challenges impacting the entertainment, sports, and technology industries.  By Roxana Lissa is the Principal of Blue Public Relations in Los Angeles.

How to Use AI Responsibly in Marketing

Generative AI is beginning to transform marketing and advertising — and brand managers are scrambling to keep up with the onslaught. Eighty-two percent of marketers are familiar with generative AI tools and 65 percent have incorporated them into their tech stack, according to the "The Highs, Lows, and 'Whoas' of AI," which surveyed 317 marketing professionals. Yet many marketers are having a tough time leveraging the full potential of AI: 70 percent say they feel inundated by the current pace of AI development and its incorporation into their marketing strategies, while 42 percent still haven't received any formal training on AI and its applications in marketing.

Programmatic Buying: Where Do We Go From Here?

Yet over half of ad spend is going toward digital media (64 percent in the U.S., according to Marketing Dive and 68.9 percent globally according to Insider Intelligence and Oberlo). Further, most marketers know little about how those investment decisions are being made on your behalf when it comes to programmatic.

Mecenas taps Polsky as EVP Revenue & Brand Strategy for COCINA

COCINA’s parent company MECENAS, announced the appointment of Andrew Polsky as Executive Vice President of Revenue and Brand Strategy. Polsky, a seasoned executive with extensive experience in multicultural digital media, joins MECENAS at a pivotal time to help position the company and all of its units into its next phase of sustained growth

The Rise of AI in Agencies

When it comes to the use of generative artificial intelligence (AI) among advertising and marketing agencies, class is in session. Razorfish, which is part of Publicis Groupe, has put special emphasis on equipping its employees with generative AI skills in the past year or so. Courses are offered both in-person and online via Marcel, a customized AI platform for Publicis employees. "We've held trainings to instruct staff through workshops and lunch and learns, both virtually and in our offices, to teach our teams about the latest developments across various AI tools and use cases," says Josh Campo, CEO of Razorfish, whose clients include Church & Dwight, Dove, and Samsung. "We also continuously inform them of the latest risks and have broader guidelines on the best practices to ensure safe AI use in every circumstance."

50% of Consumers Will Significantly Limit Their Interactions with Social Media by 2025

A perceived decay in the quality of social media platforms will drive 50% of consumers to abandon or significantly limit their interactions with social media by 2025, according to Gartner, Inc.

Five Leading Media Advocacy Groups to Make Diverse Content Creators and Talent More Discoverable, Accessible

Gracenote, the content metadata business unit of Nielsen, is joining forces with leading advocates for equitable representation in media on a new Studio System feature, Diversity Spotlight. The enhancement leverages insights from IllumiNative, Gold House, RespectAbility, National Hispanic Media Coalition (NHMC) and Coalition of Asian Pacifics in Entertainment (CAPE) to highlight people and projects that meet a range of diversity-specific criteria and open new casting, funding and collaboration opportunities.

Lee Vann passes……

Lee Vann - Executive Chairman & Co-Founder of San Diego based Captura Group has passed. Que en Paz descanses.

Teens and Social Media Fact Sheet [REPORT]

YouTube tops the list among teens, with roughly nine-in-ten saying they use the platform. TikTok, Snapchat and Instagram also remain popular – more than half of teens report using each of these sites.

AI and the Future of Streaming Media Advertising

A few months ago, Tom Hanks warned that his likeness had been used in an AI-generated advertisement without his permission, yet another powerful reminder of what AI can now do. This was clearly a misuse of the emerging technology. However, AI can also serve a more positive role for both streamers and brands, providing powerful new ways to engage audiences and improve advertising performance.

Mundial Media appoints Gerardo (Gerry) Ramirez as Chief Growth Officer to Drive Expansion

Mundial Media has announced the hiring of Gerardo (Gerry) Ramirez as Chief Growth Officer, who will focus on strategic initiatives including client partnerships, operational optimizations, and marketing.

2023 Hispanic Content, Data & Social Report – Available for download FREE

HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.

Teens, Social Media and Technology 2023 [REPORT]

Despite negative headlines and growing concerns about social media’s impact on youth, teens continue to use these platforms at high rates – with some describing their social media use as “almost constant,” according to a new Pew Research Center survey of U.S. teens.

Attitudes on an Interconnected World [REPORT]

Exploring views about international engagement, travel and closeness to others around the globe

PROGRAMMATIC MEDIA SUPPLY CHAIN TRANSPARENCY Part 2 [REPORT]

Media buyers currently using an overabundance of websites (40,000-plus) should select 75-100 trusted programmatic media sellers that will provide access to thousands of high-quality websites to optimize their investment, according to a new ANA report.

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