Digital
Grupo Garnier Expands Operations to Miami with the Launch of SHIFT U.S. by Grupo Garnier
Grupo Garnier, a holding company with a diverse portfolio of leading agency brands across a wide range of marketing disciplines and a presence in the Caribbean, as well as North, Central, and South America, announces the opening of its new office in Miami, Florida: SHIFT U.S. by Grupo Garnier, as part of its international expansion strategy.
Fixing the System We Built: Driving Toward Transparency
Albert Einstein is famously alleged to have said, "We cannot solve our problems with the same thinking we used when we created them." For decades, the digital advertising industry has thrived on a promise: precision targeting through advanced analytics. The right person, at the right time, with the right message. That vision helped fuel an ecosystem in which digital media spending in the U.S. reached $259 billion in 2024.
It Happened in Mobile First: How Mobile Advertising Anticipated the Industry’s Biggest Challenges
The challenges facing today's digital advertising ecosystem — signal loss, privacy constraints, platform consolidation — first emerged in mobile.
SBS annouces groundbreaking partnership with Roku Channel for livestreaming of La Musica TV
Spanish Broadcasting System, Inc. (SBS), the largest Hispanic-controlled media and entertainment company in the United States, today announced that LaMusica, its top-ranked audiovisual entertainment app, will begin livestreaming as LaMusica TV on The Roku Channel.
What Web Browsing Data Tells Us About How AI Appears Online [REPORT]
An analysis of one month of browsing data finds that around six-in-ten respondents visited a search page with an AI-generated summary. But visits to more in-depth content about AI were relatively rare.
TelevisaUnivision Announces Leadership Transition in U.S. Advertising Sales
TelevisaUnivision announced that Donna Speciale will step down from her role as President of U.S. Advertising Sales and Marketing. Tim Natividad has been appointed as her successor and will assume the role effective June 9. Speciale will remain with the company during a transition period to ensure continuity.
Ágora Ñ Launches as the First Spanish-Language Artificial Intelligence Community in Miami
The official launch of Ágora Ñ, the first Spanish-language artificial intelligence (AI) community in Miami, took place at the AI Center of Miami Dade College. The event received a warm reception from professionals, entrepreneurs, and curious minds seeking to understand and leverage the potential of AI in their lives and careers.
Programmatic Transparency Benchmark: Q1 2025 Benchmark Findings [REPORT]
Launched in 2024, the ANA Programmatic Transparency Benchmark is a joint initiative by the Association of National Advertisers (ANA), TAG TrustNet, and Fiducia. It was created in response to the ANA's 2023 Programmatic Media Supply Chain Transparency Study, which revealed that 25 percent of open web ad spending could be better allocated. Q1 2025 Findings: Progress and Opportunity
Why C-Suite Execs Should Listen to Their Creatives on Generative AI
Around the world, talented creatives are considering, evaluating, and using generative AI (gen AI) for media content creation tasks, such as pre-visualization, virtual production, visual effects, and synthetic voice and music production. However, there is often a disconnect between executives and creatives regarding the adoption of gen AI tools.
The Digital Economy Surges to $4.9 Trillion, Supporting 28.4 Million Jobs Nationwide [REPORT}
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, released the fifth edition of its long-running economic research series, Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation, led by John Deighton, Harold M. Brierley Professor of Business Administration Emeritus, Harvard Business School.
MAGNA Media Trials and GSTV Reveal the Impact of Video On-the-Go in Driving Consumer Action [REPORT]
MAGNA, the media intelligence unit within IPG Mediabrands, and GSTV, a leading, national on-the-go video network, have released “The Power of Video Everywhere”—a new research study that highlights how reaching consumers off the couch and outside the home can significantly influence purchase behavior. By connecting with people at moments of active decision-making, advertisers can drive real action, particularly for brands in verticals like dining and retail seeking to attract customers to their physical locations.
How AI will capture UXUI and, ultimately, you and I.
By Gonzalo López Martí - Creative Director www.LopezMartiMiami.com/ My prophecy is that AI will not engage us with epic content and/or spectacular special effects. Bombastic CGI, car chases, explosions, death-defying acrobatics have become too easy. AI will make all this undistinguishable from live action. It will render super productions obsolete and, consequentially, boring, trite.
Teens, Social Media and Mental Health [REPORT]
Most teens credit social media with feeling more connected to friends. Still, roughly 1 in 5 say social media sites hurt their mental health, and growing shares think they harm people their age
AI in Advertising: What AI Means for Advertisers Today
At the WFA’s Global Marketer Week, Ruben Schreurs, Ebiquity’s Group CEO, sat down with Adweek to discuss the growing role of AI in advertising.
Canela Media launches Club Canela In-App Rewards Program
Canela Media announced the launch of Club Canela, the first fully integrated in-app streaming rewards program of its kind, designed to create a deeper connection with Canela.TV users and bring forth new and innovative opportunities for brands to engage with these audiences.
Internet Advertising Revenue Report: Full Year 2024 [REPORT]
Just released: IAB/PwC Internet Advertising Revenue Report: Full Year 2024. The digital advertising industry reached a record $259 billion in revenue in 2024—a 15% year-over-year increase, highlighting its ability to adapt to changing technologies and consumer behaviors.
TV or Digital: What’s winning global audiences?
The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While this digital surge has significantly impacted viewing habits, traditional media has proven resilient—especially broadcast television, which continues to draw substantial audiences for live sports, popular series, and local news.
Latinas in advertising: The untapped powerhouse agencies can’t afford to ignore [REPORT]
As a Latina who has worked in the Hispanic marketing industry for over 20 years, I have spent my career uncovering the potential of our market. And let me be clear—the opportunity is massive. The U.S. Hispanic market represents a $2.7 trillion economic force. Latinos account for 51% of the country’s population growth, and we are one of the most influential and affluent consumer groups. Even more striking? We are young—58% of U.S. Hispanics are under the age of 34.
How to Use AI to Improve Your Campaigns Now
There's so much justifiable teeth-gnashing in our industry these days. Whether it's programmatic campaigns landing on fraudulent or MFA (made for advertising) sites, similar campaigns delivering impressions on wildly objectional sites, as the Adalytics study just revealed, or verification companies somehow being unable to police these campaigns, despite sucking so much revenue from the ecosystem, buyers have a big problem. The really bad news is that publishers have an even worse problem.
