Shopping online has been the norm for years, but it is a more recent phenomenon for the consumer packaged goods industry. In fact, e-commerce is exploding and will account for 10 percent of all CPG sales by 2022.

At Captura Group we are passionate about the Spanish language. Being a Hispanic digital agency, it’s in our DNA. On our Hispanic Online Marketing blog, we’ve talked about the importance of nuance, the benefit of a dual language strategy, and even when to use Spanglish to connect with U.S. Hispanics.  Our commitment to the Spanish language is why we were thrilled to learn about expanded text ads coming to Google Adwords. Expanded text ads essentially give advertisers more room to communicate, with 50 more characters in each ad.  By Shuree Jones, Captura Group

The way we interact, the way we make decisions and the way we learn are all being shaped and influenced by the rapidly developing and increasingly accessible computing technology around us. Nowhere is this more prevalent than in the use and adoption of AI.
 

Now that we have all of these digital touch-points and databases, marketers and their corporate information officers and finance officers are looking for models to organize and manage all of these marketing and advertising activities. And, quite naturally, they are looking for guidance to models that worked on other parts of their business. Not surprisingly, many have focused on what has worked for their supply chain and have tried to apply supply chain-oriented models to their “demand chain.”

It’s a new year, and the Interactive Advertising Bureau  is churning out the same old BS: “Digital Ad Market Soars 20% in Q3, Approaches $18 Billion”

According to UBS Evidence Lab, 54% of 18- to 34-year-olds visit YouTube at least once per day, making it the third-most popular social media platform for daily usage among this age group.

Teenagers beware–mothers are finding new ways to share your baby pictures. Evolving technology is being adopted, consumed and leveraged in different ways by a variety of groups, including the women who serve as backbones for their families.

As the recent rise in spending on influencer marketing suggests, the methods and sources consumers use to vet products online is undergoing a significant shift.

Before turning the corner from 2016 to 2017, Telemundo accompanied the launch of El Chema, its latest 10 p.m. nightly attraction, with A 360 Escape, a virtual reality vignette about the series. By Simon Applebaum

Demographic targeting (using consumers’ age and gender to make media decisions) continues to be used widely, but advertisers are raising questions about its effectiveness.

At the end of the 20th century, usage of the World Wide Web moved out of academia and grew at a breathtaking rate. By 2015, over one-third of the world’s population had logged on to the Internet at some point in the previous year; the Connected Revolution had arrived.  Now pundits say that we are on the verge of a fourth revolution: the Age of Smart Machines.  By Alessandro Zolla, Machine Learning Program Lead

IAB (Interactive Advertising Bureau) released “The Internet of Things,” a study which shows that nearly two-thirds (62%) of American consumers own at least one Internet of Things connected device (connected car, connected/smart TV, fitness tracker, home control system or appliance, internet-enabled voice command, smart glasses, smart watch, VR headset, or wearable)

It’s time for all marketers to catch up to the new generation of tracking. Leading edge marketers have adopted the new tracking tools that take advantage of the opportunities created by digital and mobile technologies. It’s time for all marketers to get on board with the transformation.  By Mark Chamberlain - Sector Managing Director, Transformation Brands / Kantar Millward Brown

The Univision Creator Network (UCN) announced a partnership with Golden Boy Promotions, Oscar de la Hoya’s national boxing promotional company, to develop digital native content for Golden Boy’s YouTube channel.

Attention Marketing grew out of the rise of social media and smartly suggests that rather than interrupting the consumer and using SEM, SEO, bannAttention Marketing grew out of the rise of social media and smartly suggests that rather than interrupting the consumer and using SEM, SEO, banner ads, mobile ads, etc., brands have an opportunity to utilize social media to capture consumer’s attention and channeling this attention to the brand’s products when the consumer has a genuine interest in buying.er ads, mobile ads, etc., brands have an opportunity to utilize social media to capture consumer’s attention and channeling this attention to the brand’s products when the consumer has a genuine interest in buying.

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