Digital | HispanicAd.com

Consumers more likely to purchase from a brand whose video AD appears next to content they TRUST [REPORT]

December 10, 2020

“The Influence of Context” – a new study unveiled by MAGNA & IPG Media Lab today – measures how the context in which video ads are viewed affects how consumers perceive them and how they perform. The U.S. study looks at context through the lens of content adjacency – the type of content an ad appears next to – and video experience – the way an ad is consumed (i.e. in-feed, non-feed, etc.).

Measuring News Consumption in a Digital Era

December 09, 2020

ews outlets morph and multiply, both surveys and passive data collection tools face challenges

Being Seen On Screen: Diverse Representation and Inclusion on TV [REPORT]

December 04, 2020

America is in the midst of a demographic transition. Today, 41% of the U.S. population is racially and ethnically diverse, and people are increasingly exploring and defining their personal identities. As the U.S. diversifies, there is a unique opportunity to meet America’s expanding entertainment tastes.

EstrellaTV and Estrella News streaming on the Roku Channel

December 01, 2020

Estrella Media announced that it has launched its Estrella TV network and its 24/7 Estrella News network on The Roku Channel.

Entravision launches audio streaming hub, El Botón

December 01, 2020

Entravision Communications Corporation announced the launch of its new streaming destination, El Botón. Listeners can now stream their favorite Entravision radio shows and stations directly on their mobile phones or desktops by visiting elboton.com.

Latino-Led Management Group acquires majority interest in Fuse Media

November 20, 2020

A Latino-led management group headed by Fuse Media CEO Miguel "Mike" Roggero has acquired a majority, controlling interest in Fuse Media.

Meredith Corporation launches Mi Afirmación del Día

November 20, 2020

Meredith Corporation announced the launch of its first Spanish-language Alexa Skill, Mi Afirmación del Día, from its Health brand.

Elizabeth Garcia Randall named SVP of Digital Strategy & Developmentat Hemisphere Media Group

November 18, 2020

Hemisphere Media Group, Inc. announced that Elizabeth Randall will join the company as Senior Vice President of Digital Strategy & Development.

TECH Congress has failed to pass Big Tech legislation in 4 years leading up to the next election

November 05, 2020

Four years ago, Facebook CEO Mark Zuckerberg called it “a pretty crazy idea” that fake news on Facebook could have influenced the election that handed Donald Trump the presidency.
Today, the idea that social media can influence political events is far less debatable. In the years since 2016, independent researchers and a bipartisan Senate committee have found that Russian actors purposefully spread disinformation on social media to meddle in U.S. elections.

FCC announces Puerto Rico will have access to high-spared broadband

November 04, 2020

Federal Communications Commission’s Wireline Competition Bureau announced that funding through Stage 2 of the Uniendo a Puerto Rico Fund will result in all locations in Puerto Rico having access to fixed broadband service with speeds of at least 100 Mbps. And nearly one-third of those locations will have access to fixed broadband service with speeds of at least 1 Gbps.

Estrella Media launches Estrella News on Tubi

October 30, 2020

Estrella Media announced that it has launched Estrella News, a 24-hour multiplatform news network, making it the first Spanish-language media company in the U.S. to provide news content in live digital and streaming format 24/7.

What the Virus Is (and Isn’t) Changing About Marketing

October 27, 2020

Geoff Ramsey of eMarketer discusses COVID-19's effects on the industry, e-commerce, and mobile advertising

How to Face the Changed Landscape of Linear and Connected TV

October 24, 2020

Changes necessitated by the pandemic may have altered TV advertising forever — marketers must adapt

Most Americans Think Social Media Sites Censor Political Viewpoints

October 22, 2020

Americans have complicated feelings about their relationship with big technology companies. While they have appreciated the impact of technology over recent decades and rely on these companies’ products to communicate, shop and get news, many have also grown critical of the industry and have expressed concerns about the executives who run them.

Entravision acquires a majority stake in Cisneros Interactive

October 16, 2020

Entravision Communications Corporation and Cisneros Interactive announced that Entravision has acquired a majority investment in Cisneros Interactive. This investment deepens and enhances Entravision’s digital product offerings.

Pages