Niccolò Machiavelli, one of history’s great futurists, might have predicted the Internet of Things (IoT) when he wrote, “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.”
UnivisionDeportes.com announced a partnership with juanfutbol to launch Univision’s social-first soccer channel.
ThinkNow Research revealed in its latest study ThinkNow Money™ Report 2017 that although U.S. Hispanics are the highest users of smartphones, they are not rapidly adopting mobile-app based payment methods. The study found a low level of awareness of mobile wallet options with more than 20% of Hispanics having never heard of Apple Pay, Samsung Pay and Android Pay.
Despite wide concern about cyberattacks, outages and privacy violations, most experts believe the Internet of Things will continue to expand successfully the next few years, tying machines to machines and linking people to valuable resources, services and opportunities
The fundamental problem with digital advertising today is that too many ad formats are truly disruptive. by Nigel Hollis
The smart-city market is in its early stages of development. Some of the most common applications include transportation and parking, energy management, water management, lighting, environmental monitoring, public safety and communications, waste management and smart buildings.
Digital marketing agency The Story Room announced today that it will handle brand strategy and digital marketing services for the 2017 CONCACAF Gold Cup, the continental championship that will be played throughout July in 14 venues across the United States.
The third annual Bot Baseline Report, released today at the ANA Advertising Financial Management Conference, revealed that the economic losses due to bot fraud are estimated to reach $6.5 billion globally in 2017. This is down 10 percent from the $7.2 billion reported in last year’s study.
Pew Research Center surveys find that seniors are also moving towards more digitally connected lives.
We have been witnessing a reinvention of TV content creation for a few years now. It probably started with “The Sopranos” on HBO, was accelerated by Netflix’' “House of Cards,” and has now permeated national, cable and Internet-based “TV.”
Achieving transparency in the programmatic media buying ecosystem remains a persistent challenge for marketers, but there are steps companies can take to ensure that their agencies and media partners are held accountable for digital ad expenditures, according to a new study.
The Interactive Advertising Bureau (IAB) released “An Evolving Framework for Advertising Automation” to create clarity around programmatic functions and encourage more meaningful conversations among buyers, sellers, and technology vendors. The report sets out a consistent vocabulary and structure for programmatic advertising, including details of the core processes, tasks, and platforms involved in automating digital advertising.
Most executives agree that a digital transformation is necessary to remain competitive, keep pace with disruptive technologies and evolve with shifting consumer expectations. Still, many are unsure of how to start the process, or even what it ent
Here are three reasons programmatic is failing
Around the globe, shared service centers (SSCs) have proven their commitment to becoming more efficient and effective, according to Deloitte’s 10th biennial “2017 Global Shared Services Survey.” Providing insight into the reality of the wide-ranging scale of modern business