Digital

Pluto TV announced the launch of Pluto TV Latino, a new, dedicated category debuting on the platform featuring a suite of linear Spanish and Portuguese-language channels. The debut of Pluto TV Latino also denotes the first offering of its kind to be introduced on a major ad-supported OTT platform.

To work effectively with machines, marketers need to set up guardrails, then let the machines crunch the data and the humans focus on creativity and personalization.

The World Federation of Advertiser's Global Media Charter lays out eight "principles for partnership in the digital media advertising ecosystem." The list is a solid articulation of the top problems online advertisers face today.

As the digital economy was forming in the mid-1990s, marketers saw an opportunity to democratize e-commerce. Internet cookies were initially invented more than 20 years ago as a way for websites to anonymously keep track of a visitor's activities and user preferences. This innovative solution meant brands didn't need to ask consumers for the same information over and over, simplifying the experience by autosaving login credentials and allowing sites to implement shopping carts and other conveniences. These features became a major factor in the digital revolution. Then marketers improvised, and advertising technology turned the cookie into what it is today

The third annual Podcast Revenue Report by IAB and PwC confirms solid and increasing growth in the US podcast advertising marketplace.

The “cloud” is a technology transformation that has been spreading like wildfire throughout the consumer packaged goods (CPG) landscape for a while now—a long while. But like many modern technology advancements, the term “cloud” isn’t self-defining. So before we get into the many benefits of the cloud to your business, let’s define it.

The world that has been radically transformed since the commercial internet emerged a quarter century ago. Ten insights help frame the digital journey.