A new study released by Wunderma in partnership with Penn Schoen Berland, finds that despite having access to more innovative marketing tools and systems than ever, 68% of global senior business decision makers (BDMs), are still struggling to bring their data, creative and technology together. Wunderman has introduced Future Ready as a call to action for business and marketing leaders to act now in order to prepare their businesses for the future.
The idea of going cashless isn’t too far off, especially with giants like Starbucks and Amazon already taking the leap.
H Code Media announced the launch of a new division called H Code Studio—a full-service content studio combining the identity of a brand, the storytelling of a production house, and the scale of a digital platform.
In the latest episode of "Behind the Numbers," eMarketer staffers consider recent regulatory changes covering internet access, and discuss the implications for platforms, marketers and consumers.
To compete at the speed of digital, you need to unleash your strategy, your structure, and your people.
Telemundo 47 / WNJU has named John Gonzalez Vice President of Technology and Operations.
Like it or not, our data is being harvested all the time and used to ‘personalise’ our online experience. Increasingly people are wary and are asking more and more questions about how their data is being used: and what they’re getting in return.
On top of that are increasing operating costs and diminished revenue as a result of digital “badvertising” (fraud and middle men), along with the pressure to address issues like like social media addiction, and mental health problems attributed to social media.
Marketers may be intrigued by new developments like artificial intelligence, augmented reality and voice search. But plenty worry that they are unprepared to work with emerging tech.
Digital money management features such as automated savings and spending controls will become banks' tool of choice to attract millennials, according to Business Insider Intelligence's predictions for 2018.
Grocery shoppers scan a number of channels to find the best way to save a buck or two. And while digital is a big component of how they find and research such deals, many still take the traditional route—circulars.
There's no question that video is and will continue to be the preeminent media format; all media types, regardless of where they began, now play in the video space, and consumers' collective appetite for it isn't slowing down.