Digital

Big data breaches like the ones that Yahoo and Target had can spell the end of a CMO’s career, according to Warren Zenna, founder of Zenna Consulting Group.

Whether you’re an executive at the source of product supply, in the engine room of shopper attraction, or at the point of commercial transaction, AI-enriched data analysis has now become essential to customer engagement success.  

Podcasting continues to grow in popularity year after year in the U.S. According to Nielsen’s Fanlinks survey data, the medium saw a significant growth in engagement from 2016 to 2017. In the fall of 2016, 13 million homes identified as “avid fans” of podcasts, while by the fall of 2017, the number of homes that consider themselves “avid fans” soared to 16 million.

In the latest episode of "Behind the Numbers," a trio of eMarketer analysts and forecasters dig into the numbers and underlying trends of eMarketer's annual industry-by industry-ad spend forecast and report series.

Recent surveys have highlighted growing unease among consumers about the power and possible political leanings of big technology companies. In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Mark Dolliver joins us to dig into the data.

How have programmatic platforms and other new technologies disrupted the marketing creative process? In the new episode of eMarketer's "Behind the Numbers," we discuss some of the changes with guest Grant Munro, co-founder of Shutterstock Custom.

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